Three HP innovation leaders outline how PSPs can reposition themselves from print vendors to strategic marketing partners. By combining variable data, personalization and creative tools with real campaign thinking, PSPs can drive measurable brand impact — and higher margins.

막연한 지속가능성 목표를 넘어 실질적인 변화를 시도하는 인쇄 서비스 제공업체(PSP)가 늘고 있으며, HP의 지속가능성 앰플리파이어 프로그램은 이를 실현할 수 있는 도구와 데이터, 지원을 제공하고 있습니다.

Dscoop’s new "Ask an Expert" series kicked off with HP Indigo Solutions Architect support that went straight to the real issues on production floors and in prepress. The first session showed how to find the right resources fast, troubleshoot smarter and use PrintOS tools to spot what’s slowing jobs down.

Mehzabin Nair, managing director of Skanem India, shares how she’s strengthened performance by rebuilding culture, empowering her team and leaning into sustainable packaging.

世界規模で開催された本イベントでは、顧客期待の変化、実践的な取り組みの進捗、そして持続可能な印刷に向けた進化する道筋が、明確に示されました。

多くの印刷サービスプロバイダー（PSP）が、曖昧なサステナビリティ目標から一歩先へ進もうとする中、HPの「サステナビリティ・アンプリファイア・プログラム」は、そのために必要なツール、データ、そして支援を提供しています。