What if your best marketing asset isn't your equipment or your ad budget—but the people already on your shop floor? In this warm, idea-packed Marketing Mondays session, host Chris Hyde and co-host Jenna Wenzel sit down with Lisa Middleton, Marketing Director at Smartpress (the online division of The Bernard Group), to explore "marketing from the inside out." Lisa shares how her team turns real employees into their most credible content engine—through an About Us page built on genuine staff photos and quotes, a wildly fun campaign where employees' pets "review" products, branded-tee "Smartpress in the wild" moments, internal newsletters, timeline walls, and nightly funny-photo emails from trade shows. Along the way she makes the case that culture and marketing shouldn't live in separate silos, that authentic and slightly imperfect beats polished-and-corporate in an AI-saturated world, and that a chance coffee-shop encounter in a company sweatshirt can turn into a real sales lead. Best of all, she insists none of it hinges on being employee-owned or having a big team: the lowest-cost, highest-impact first move is simply asking your people what they're excited about—and maybe handing out a free t-shirt. If you want practical, doable ways to boost morale, drive referrals, and market your brand at the same time, this one's a treat.

Is your website quietly sending buyers straight to your competitors? In this lively Marketing Mondays session, host Chris Hyde sits down with marketing strategist Joanne Gore of Joanne Gore Communications to unpack why so many printer websites fall flat—leading with equipment specs and industry jargon instead of the one thing buyers actually care about: how you'll help them. Joanne explains why claims like "fast turnaround" and "superior quality" no longer cut it, how you have less than five seconds to capture a visitor's attention, and why AI-driven, question-based search is raising the stakes. Along the way she shares practical, story-rich advice on finding your "quickest time to money," turning real customer wins into messaging that resonates, showcasing your work even when clients won't let you, and making your site so easy to act on that prospects can't help but come back. Whether you're a niche specialist or a general commercial printer, you'll walk away with a fresh lens on what your homepage should really be saying—and doing.

For Giovanni Vigone of Esko, faster packaging production depends on connecting the many pieces between an initial idea and the finished product on the shelf. He explains how Esko is using automation, connected workflows, and AI to help brands, converters, and other partners across the supply chain work together and accelerate time to market.

manroland Goss web systems is widely known for its web offset printing expertise, but Frank Kreisel wants digital printers to know another side of the company. In this conversation, he explains how its digital finishing technology brings industrial-scale experience downstream of the press, turning wide-web digital output into finished products such as books and magazines.

Rudolf Staffler of Müller Martini discusses the growing opportunities around digital finishing and the value of bringing the Dscoop community together. At Edge Slovenia, those connections extended from conversations on the show floor to seeing an integrated production workflow in action.

Futurist and bestselling author Christian Kromme sees a powerful wave of AI, automation, and disruption approaching, but his message to Dscoopers at Edge Slovenia was ultimately optimistic. As machines become better at thinking, planning, and producing, he believes our curiosity, creativity, empathy, relationships, and purpose will become increasingly valuable.

The book industry has always adapted to change. But today, the pace and complexity of that change feel different. By Barbara McManus, Vice President & General Manager of PageWide Industrial at HP.

From lamination and foil to specialty finishing, Skandacor helps printers make more of the printed piece — backed by the expertise and support to keep production moving.