Manuel Yepes de Viappiani (Colombia), Carlos González de Nanogruppe (México) y Armando Castilla de MediaPliego (Colombia) comparten cómo la creatividad, la innovación y la colaboración están moldeando la industria de la impresión en la región.

CK Cheong explores how print businesses can break free from commoditization by embracing hyper-customization, niche targeting, and bold design choices. With AI and digital technologies enabling personalized, on-demand products, success will come to those who help clients stand out—through unique packaging, targeted branding, and experiences that spark loyalty and conversation.

Professor Dr. Pavida Pananond explains how trade wars and shifting global alliances are reshaping print supply chains. Her keynote shows why diversification, resilience, and smart positioning are now critical to staying competitive in an uncertain economy.

In this interactive session, Yudha Bima demonstrates how omnichannel AI chatbots and no-code automation tools can transform customer engagement and streamline operations. The workshop highlights real-world tactics for integrating AI across channels like WhatsApp and Instagram, empowering teams to act on data-driven insights and respond quickly to changing customer needs.

Yoav Lotan showcases how HP Indigo’s nonstop production, AI-powered automation, and smart workflows are unlocking new opportunities in commercial print, labels, and packaging—giving early adopters a clear edge in growth and competitiveness.

Industry leaders from Thailand, Australia, and Indonesia share why agility, experimentation, and bold diversification are critical for print businesses to stay competitive. Success comes from leveraging existing assets, building new capabilities, and embracing failure as part of long-term growth.

This session emphasizes the urgent need for print businesses to break down silos and accelerate workflow automation. By adopting open, API-driven platforms like HP PrintOS and Site Flow, companies can integrate systems, reduce errors, and boost Overall Equipment Effectiveness (OEE)—with some achieving productivity gains of over 30%. Beyond hardware, success depends on building in-house expertise to adapt integration solutions, enabling scalable, customer-centric operations. The payoff: faster turnaround, lower costs, and new opportunities in mass customization and on-demand production.

In this session, Parith Rungsimanond explores how print businesses can move beyond incremental change to full reinvention. By owning customer data, applying AI-powered automation, and embedding sustainability into products and services, companies can boost productivity, strengthen competitiveness, and unlock new opportunities for growth in a rapidly evolving market.