In this case study, explore how ArdorU, DCC and HP Indigo combined creativity, automation and platform integration to create a scalable print-on-demand greeting card operation built for today’s e-commerce demands. Their story highlights the operational discipline, technology integration and brand thinking required to succeed in modern e-commerce print.

In a live episode of "The LINK," James Nilles of etikett.de shares how automation, entrepreneurial thinking and strong systems helped transform a startup into one of Europe’s most advanced online label operations.

TOPICS COVERED IN THIS ASK AN EXPERT SESSION Mark Sets / Sheet Marks — How to create and apply slug lines/sheet marks to jobs and imposition templates in Production Pro Server, including variable data fields and barcode options. EPM + Black Workflow — How to force EPM (full color) on the front side of a sheet and black-only on the back using ICC profiles and ticket template settings. DFE Storage Upgrades — The option to upgrade the DFE's image memory drive (e.g., from 2TB to 8TB) and add RAM to handle large variable data jobs. Smart Stream Designer Plugin for InDesign — Where to find and install the plugin via Print OS Knowledge Zone, how licensing works through the Creativity Power Pack, and how to assign licenses. 5-Up Dutch Cut Imposition — How to create a mixed-rotation imposition in Smart Stream Designer and import it into the DFE for use in ticket templates. Transfer Profiles — How press operators can adjust transfer force, blanket temperature, and cleaning frequency to improve ink adhesion on various substrates. Automation (Q&A) — A brief discussion on starting automation, highlighting tools like InFocus Switch, HP Site Flow, and Print OS Composer as options for workflow automation and variable data processing.