Richa Pande of HP discusses the current state of AI search, explains GEO and AEO, and shares insights into how you can approach preparing your company for this seismic shift in online marketing.

Marketing Mondays: Is GEO coming for you? A conversation with Richa Pande of HP

In an AI-driven world, trust increasingly comes from real customer experiences. Mateen Abai, Customer Success Manager at Deeto, explains how organizations can continuously collect, organize, and activate authentic customer feedback to strengthen marketing, improve sales, and make smarter business decisions.

Deeto: Turning Authentic Customer Voices into Actionable Business Intelligence

Automation doesn't stop when the sheets leave the press. Johan Laurent, Director of Business Operations at Standard Finishing Systems, explains how intelligent finishing, workflow visibility, and customer training help printers increase productivity and solve real production challenges.

Standard Finishing: Productivity Doesn't End at the Press

In part 2 of "The Innovation Series," learn how Kyle Pendley runs ASU’s Print and Imaging Lab without a mandate. The lab competes for every order it gets. Web-to-print started as a fix for a stationery bottleneck and grew into a 70-product commercial platform with SSO access control, Switch automation, and an MIS integration still in progress. Here's what Kyle built, what is still being built, and what it costs to run a modern print operation inside an institution that was not designed with printers in mind.

ASU Print and Imaging Lab Keeps Getting More Connected

The second episode of this new series explores one of marketing's biggest emerging questions: How do companies become the ones AI chooses to recommend? AI visibility requires clear, consistent signals that help both customers and AI understand, trust, and choose a company's value. As organizations invest in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), long-term AI visibility requires marketing teams to orchestrate a clear, consistent story across every customer touchpoint. We'll pick the brain of HP's Richa Pande, who speaks and writes about AI-powered discovery, marketing strategy, customer advocacy, and the evolving role of marketing as a driver of business growth.---------------------------Richa Pande is a global marketing executive who helps organizations transform marketing into a strategic driver of growth.Across leadership roles at HP, Ecolab, and Briggs Equipment, she has built revenue-focused marketing organizations, led global go-to-market transformations, and helped generate more than $1.2 billion in pipeline by connecting marketing strategy to business outcomes. Her work spans demand generation, account-based marketing, customer advocacy, executive engagement, and AI-enabled marketing.She speaks and writes about AI-powered discovery, marketing strategy, customer advocacy, and the evolving role of marketing as a driver of business growth.

How to Become the Company on AI's Shortlist

Vietnam is not an accident on this calendar. It's one of the fastest-growing print markets in Southeast Asia — active, ambitious, and full of operators who are building serious businesses on HP Indigo technology. We're going there because that's where the energy is. Dscoop Vietnam Summit | Aug 27–28 | Ho Chi Minh City.Day 1: Live site visits to QLM Vietnam and Visingpack Day 2: Summit sessions centred on The Next Move for Print Leaders — practical strategy, peer exchange, real ideas you can take home. Evening: HP Presstige Awards dinner, celebrating print excellence across Asia Pacific for the first time.

Vietnam Summit 2026

Are you constantly hearing the terms AEO and GEO being thrown around? Want to be part of a down-to-earth discussion about what they mean and how they are affecting how you and everyone else in the world are making buying decisions — like printing?Then sign up for this Marketing Mondays meeting with Chris Minn of the Digital Ink and Richa Pande of HP. They'll walk you through what GEO is all about and how you can get started today preparing your company the change happening in customer buyer behavior.And, as they always say (who is they!?), NO QUESTION is a stupid question. That's why Chris Hyde will be in the meeting – he is a master of stupid questions 😂! <h3>THE SERIOUS DESCRIPTION OF THIS SESSION</h3>For the last two decades, the rules of getting found online were pretty simple. You built a website, optimized it for Google, chased keywords and backlinks, and if you did it right, your print business showed up on page one when a buyer searched for what you offered. That playbook is being rewritten, and most print service providers haven't noticed.The reason is a fundamental shift in how buyers search. Increasingly, they're not typing keywords into Google and scanning ten blue links. They're asking questions to AI tools like ChatGPT, Claude, Perplexity, and Google's own AI Overviews, and getting a single, synthesized answer back. "Who are the best wide format printers in the Midwest?" "Which web-to-print platforms make sense for a mid-sized commercial printer?" "Recommend a packaging printer that can handle short-run digital work with fast turnaround." The AI answers directly, names names, and cites sources. If your business isn't in that answer, you were never in the running. The buyer never saw a search results page at all.This is where Generative Engine Optimization, or GEO, comes in.In this chat with Chris and Richa, we'll discuss what GEO is, how it relates to the print industry, and what you can do right now to get your company prepared.

MARKETING MONDAYS: Is GEO Coming for You? A Chat with Chris Minn and Richa Pande

Leadership isn't proven when things go right, it's proven when everything's on fire.She*t For Brains is bringing one of the standout sessions from Dscoop Edge Slovenia to a live webinar. Join executive coach Volker Ballueder for an honest, practical conversation on resilience and burnout prevention built for leaders navigating AI disruption, operational pressure, and the relentless demand to do more with less.With 1,500+ executive coaching sessions and 20+ years of commercial leadership experience, combined with a background in hypno-psychotherapy, Volker cuts through the myths about grit and mental toughness to deliver tools you can actually use.What you'll walk away with:<ol><li data-list="bullet">A clearer framework for leading through uncertainty and change</li><li data-list="bullet">Practical strategies to protect your energy without sacrificing performance</li><li data-list="bullet">An honest look at what great leaders actually do when the pressure hits</li></ol>Whether you're feeling the weight of it right now or want to get ahead of it, this session is worth your hour.NOTE: This session will be hosted on Zoom.

Resilience and Burnout Prevention: Leading with Clarity Through Change

For years, small print shops believed the same myth: end-to-end automation is for large operations with large IT budgets. That is no longer true.Roy Eitan hosts this 45-minute session with Qassam Atme, Chief Customer Officer at GoMake, and Gershon Alon, Product Strategy and Partnerships Manager at HP Indigo, to show you how shops running one or two presses are deploying the same quote-to-production automation as the biggest players in the industry.You will also hear directly from Ryan Zirk (President, Marathon Print) how he transformed his 1-2 HP Indigo operation with zero-touch workflows. The session includes a live demo. You will watch the AI read a job request, apply expert print logic, and generate an accurate quote in seconds, while optimizing for speed, cost, and profit in real time. Small shops can get a job from quote to press in under 10 minutes.Gershon Alon explains how HP PrintOS connects to this workflow, giving a one-press operation the same zero-touch, cloud-integrated production floor as a large packaging enterprise.If manual quoting is slowing your business down, this session shows you a faster way.

The 1-Press AI Revolution: Automating Quote-to-Production for Small Print Shops

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