「The Link」最新エピソード：次世代人材を惹きつけ、育て、定着させるために

막연한 지속가능성 목표를 넘어 실질적인 변화를 시도하는 인쇄 서비스 제공업체(PSP)가 늘고 있으며, HP의 지속가능성 앰플리파이어 프로그램은 이를 실현할 수 있는 도구와 데이터, 지원을 제공하고 있습니다.


HP 지속가능성 앰플리파이어(Sustainability Amplifier) 프로그램 작동 방식

印刷における色の一貫性を実現する：自動化の力 (Color consistancy)

Laurensius Candra, CEO of Bintang Sempurna in Indonesia and Dscoop's 2026 APJ board chair, highlights the personal growth he has experienced through the Dscoop community. 

Laurensius Candra: 'Dscoop Is My Second Family'

Webinar Description:Join us for an inspiring session on how to turn every print job into a marketing opportunity. Discover how HP’s Brands Innovation team, variable data and personalization tools can help you move from selling print to delivering measurable brand impact. Through real campaign examples, from global brands to local heroes, you’ll learn how creativity, data, and digital print come together to drive growth, loyalty, and higher margins for your business.Presenters Bios:Abel&nbsp;Sanchez-HermosillaOriginally from Barcelona, Abel has had the privilege of shaping the marketing agendas of multiple brands across diverse industries in EMEA, from global corporations to startups. Before joining HP, he led marketing at Novartis, Uriach, and Perrigo, and is an alumnus of Berkeley’s Haas School of Business, NYU, and Nanyang Technological University of Singapore.Over five years ago, Abel transitioned into the world of technology, joining HP to explore a new dimension of marketing, one that embeds packaging and physical experiences into brand strategy. Today, he leads HP’s Brands &amp; Agencies Innovation team for EMEA, where he and his team focus on humanizing digital print. They empower brands, agencies, and Print Service Providers to drive growth through consumer-centric creativity, translating the technical capabilities of HP’s industrial technology into tangible marketing ideas that double campaign ROI.Abel believes the key to sustainable brand growth lies in personalization and co-creation, involving consumers in the storytelling process. From innovations like the Voltaren OA cap or Incapto Coffee’s PAC Global Award-winning packaging, to storytelling campaigns such as Milka “Color Your Break” or Nutella “City Promo”, he has demonstrated how creativity, technology, and consumer collaboration can create prosperity across the triple bottom line: better for people, the planet, and profit.Alongside his role at HP, Abel teaches at IESE Business School (ranked #3 globally by the Financial Times). He also serves as a D&amp;AD Impact Jury member and instructor at the ANA (Association of National Advertisers). Based in Barcelona, Abel continues his mission to drive sustainable behavior change through the power of personalization and co-creation as a brand-building strategy.Corina Alexandra PopHP Graphics | EMEA Creative Services Lead&nbsp;Ex-management consultant turned creative director with 2 decades of business and creative chaos under her belt, Corina has been building her career at the intersection of creativity, strategy, and technology. She’s navigated the worlds of PwC, KPMG, and Deloitte before following her true north: helping brands tell their stories with imagination and intention through creativity and insight.Her journey took her from Romania to the US, Southeast Asia, and Canada, where she crafted brand identity systems, high-performing omni-channel campaigns, packaging, websites and everything in between for major Canadian brands across different industries. She also taught graphic design at British Columbia Institute of Technology, where she discovered her love for helping young creatives find their voice.Now based in Barcelona, Corina leads Creative Services across EMEA as part of HP's Brand Innovation team. She bridges HP's digital print technology with the creative minds in agencies, brands, and print service providers alike, empowering them to transform packaging into a canvas for brand storytelling through personalization at scale, co-creation and with purpose. Corina believes in the magic of "complex simplicity" as a design principle and in the power of small quirky insights that spark big ideas and place brands at the heart of culture. She sees packaging and labels as invitations to connect brands with audiences and open conversations that drive social change. She's passionate about any opportunity where creativity meets business and social impact…preferably with chocolate nearby.Guy BibiGlobal Creative Manager @ HP, Inc.Guy Bibi has been a key contributor in the creation of the award-winning, patented HP Creative Tools such as HP Mosaic, HP Collage and HP Spark. Lately, he's been busy exploring and using cutting-edge software and tools like AI generative art for the past couple of years. Why? He's constantly on the lookout for ways to help take your clients' digital print campaigns to the next levelOpportunity for attendees to directly engage with a PM and clarify practical VDP challenges.

Turning Print into Impact: How Personalization and Digital Innovation Drive Brand Growth

<a href="https://www.linkedin.com/in/benn-murphy-8b36494a/" rel="noopener noreferrer" target="_blank">Benn Murphy</a> is a Director at Clarke Murphy Print, a family-owned Australian print manufacturer based in Sydney and a trusted print partner to world-leading brands. Representing the next generation of leadership, Benn plays a key role in evolving the business from a traditional printer into a true brand and production partner. Benn is our special guest in episode 13 of The Link!<a href="https://www.clarkemurphyprint.com.au/" rel="noopener noreferrer" target="_blank">Clarke Murphy Print</a> delivers end-to-end print solutions under one roof, supporting everything from print-on-demand and packaging to promotional materials and large-scale campaigns. With production running seven days a week, the business is known for speed, consistency, and close attention to detail.A regular at Dscoop events, Benn previously hosted a Dscoop virtual site visit and is an active, authentic voice for modern print. Through his <a href="https://www.linkedin.com/in/benn-murphy-8b36494a/recent-activity/videos/" rel="noopener noreferrer" target="_blank">high-energy LinkedIn videos from the shop floor</a>, he shares real-world insights on investing in technology and people, always signing off with: “And as I always say, CMP, for you and me.”<h2>Why join this episode of The Link?</h2>This live session includes audience Q&amp;A and offers a close-up look at how Benn runs a high-performance print business in Australia while staying deeply connected globally. You’ll hear how he uses the Dscoop network to discover new ideas, explore solutions up close, and continuously build relationships that keep Clarke Murphy Print moving forward.

The Link Episode 13 with Benn Murphy

Dscoop Partner Connect &amp; Activate is your Partner Exclusive session to stay sharp, stay informed, and get more from your Dscoop partnership. Join live to hear what's been happening across the community, what's coming next, and how you can activate your partnership for real impact. We'll share engagement tactics, proven best practices, and examples of results partners are achieving. Bring your ideas, learn from others, and leave with clear actions to boost your year-round presence. <h3>Key Takeaways</h3><ol><li data-list="bullet">Hear from <a href="https://www.linkedin.com/in/isabelleb2/" rel="noopener noreferrer" target="_blank">Isabelle Billerey-Rayel, Packaging &amp; Marketing Content Production Expert at Dalim Software</a> about their business offerings and customer preferences</li><li data-list="bullet">Get updates on community activity and what’s ahead</li><li data-list="bullet">Practical information about the upcoming Edge Rockies conference</li><li data-list="bullet">Connect with other partners to strengthen relationships and spark collaboration</li><li data-list="bullet">Join a live Q&amp;A to ask questions and exchange ideas</li><li data-list="bullet">Invitation to join the Partner Hub, exclusive to Dscoop Partners, to collaborate and support your engagement</li></ol>Note: This session is only accessible for active Dscoop Partners and their teams. <a href="https://community.dscoop.com/public/clubs/partner-hub-w4pfd" rel="noopener noreferrer" target="_blank">We invite our partners to apply for the Partner Hub within this platform here</a>

Dscoop Connect & Activate

This interactive 45‑minute training session will challenge the way you introduce yourself and your company—whether you’re prospecting, in early discovery, or working a room at a networking event. You’ll learn a practical, repeatable framework for talking about what you sell in a way that actually matters to your buyers and differentiates you from every other printer in your territory.Your prospects already have plenty of printing options. If you want to stand out, spark genuine curiosity, and make it easy for buyers to decide you are worth a real exploration, this session is for you.

You’re Not Just a Printer—So Stop Talking Like One

<h4>Print for the Planet: Sustainability Forum</h4>Step inside Australia’s leading recycling and circular-economy hub and experience sustainability where it actually happens. This special edition Dscoop meetup brings the Melbourne community together for an afternoon of learning, discovery, and real industry connection.What’s Happening:<ol><li data-list="bullet">Exclusive guided tour of Close the Loop’s recycling centre</li><li data-list="bullet">Learn from real circular-economy innovations shaping the future of print</li><li data-list="bullet">Interactive Q&amp;A and discussion inside Close the Loop’s onsite conference space</li><li data-list="bullet">Networking with the local HP Industrial community, PSPs, and HP teams</li></ol>Event Highlights:<ol><li data-list="bullet">Two raffle tickets up for grabs:</li><li data-list="bullet" class="ql-indent-2">1 free Edge Rockies registration ticket (U.S)</li><li data-list="bullet" class="ql-indent-2">1 free Edge Slovenia registration ticket (Europe)</li></ol>Who Should Join:All Melbourne HP Industrial users, print leaders, operations managers, sustainability-focused teams, and anyone shaping the future of print.Disclaimer: This event is open to HP Indigo users and Dscoop member PSPs only. Solution Partners are not eligible to register. If you are a Solution Partner or unsure of your category, please contact Lykee for clarification before signing up.

DSCOOP | HP Indigo Sustainability Exchange

The exclusive community of HP Industrial Print and Large Format owners and users.

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