This webinar tells the story of how three companies came together to reimagine the greeting card — and in the process, built a compelling model for what print-on-demand can look like when e-commerce, fine art, and smart production technology converge. Franz Gerhardter, founder of ArdorU, shares the origin of his platform: a COVID-era moment of rediscovering handwritten letters from his mother sparked a mission to make beautifully crafted, personalized cards accessible online. Every card features original fine art from gallery-represented artists, a machine-learning system that authentically replicates handwriting, and — thanks to HP Indigo and DCC — a tactile raised-ink effect that makes the final piece feel genuinely handmade. DCC's Nick Chavez and Cary Battaglia walk through the production side: months of testing specialty inks, textures, grain direction, and even invisible UV QR codes to crack the fulfillment workflow. Using HP's Site Flow and Brand Center, every order flows seamlessly from the Ardor You platform through press, bindery, and mail sorting — fully automated, fully unique. HP's Aaron Archer and Sima Toltzis Morad frame the bigger picture: far from threatening print, AI and e-commerce are creating new print products and new volume. Ardor You is a front-row example of that shift — and a reminder that in a screen-saturated world, a physical piece of art in the mailbox hits differently than ever.

The focused regional gathering shows how technology, strategy and community are helping print businesses grow smarter and faster.

In this webinar business coach Colin Sinclair McDermott makes the case that the biggest untapped revenue opportunity for most print businesses isn't in front of them — it's already sitting in their database. Drawing on his experience coaching 80–90 print businesses at a time, as well as hard lessons from losing his own first print company in the 2008 recession, Colin walks through how to segment a customer database, build simple automated follow-up sequences, and stop the quiet revenue erosion that happens when good customers simply drift away. The session covers practical starting points — from identifying a "Dream 100" top customers to mapping reorder cycles and triggering timely, relevant communication — without requiring expensive new software or a full marketing team. Colin also addresses the human side of the equation: how to get sales teams on board, why consistency beats motivation, and how a structured database strategy can even increase a business's valuation at exit.