Brazil-based consultant Fábio Carvalho explores why web-to-print adoption still trails the US and Europe across Latin America — despite growing demand, improving technology and major long-term market opportunity. He argues that the biggest barriers today are no longer infrastructure or investment, but mindset, strategy and execution.

GM's Brady Farrell discusses how the company helps print providers connect direct mail, data and digital engagement strategies to create more measurable customer experiences.

Esko's Joel Bluestein discusses how the company helps brands and print providers simplify packaging workflows, improve collaboration and connect systems more intelligently across the production process.