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Personalization gets especially useful when it helps someone figure out where to go next. Thomas Schnettler explains how locr turns ordinary address data into personalized maps and geographic information — giving printers and marketers another way to make direct mail more relevant to every recipient.
# Geomarketing
# Geotargeting
# Personalization
# Variable Data
# Partners
# Edge Conference
# Edge Slovenia
KURZ is widely known for foils and surface embellishment, but Franz Repp wants digital printers to know the company brings much more to the production equation. Its combination of materials, machinery and digital finishing technology can help HP Indigo users differentiate their work, expand creative possibilities and pursue higher-value applications.
# Embellishment
# Foil
# Finishing
# Partners
# Edge Conference
# Edge Slovenia
인구 약 1,200명의 노르웨이 작은 마을에서 Digital Etikett은 주변의 지리적 한계를 넘어 훨씬 더 넓은 지역의 고객을 위해 라벨을 생산하고 있습니다. COO인 외이빈 퇴르비(Øyvin Tørvi)는 반복 생산성, 고객 경험, 조직 문화, 그리고 출고되는 모든 제품에 자부심을 갖는 팀에 집중하며 이를 가능하게 만들고 있습니다.
# Korean
# Leadership
# Team/Culture
# Operations
In this episode, host Chris Hyde sits down with Emily Yepes of Sandler and Betsy Davis of Sandy Alexander to explore the critical handoff between marketing and sales—and how to maximize the value of warm leads through the entire sales cycle.
Discover why sales cycles aren't one-size-fits-all: while transactional deals close quickly, multimillion-dollar contracts can take 12–18 months to mature. Emily and Betsy share practical strategies for demonstrating ROI on marketing investments to leadership, including using real customer journey storytelling to influence C-suite and board decisions. Learn how to combat misunderstandings about lead quality by creating transparency around the long-term nature of enterprise sales.
The discussion also covers building alignment between sales and marketing teams, training younger reps on the true effort behind big wins, and using curiosity-based discovery questions to qualify leads. Emily introduces her Marketing-to-Sales Handoff Playbook, a resource designed to bridge these two critical teams and ensure warm leads convert into closed deals.
# Sales and Marketing
# Digital Printing
# Direct Mail
# Executives
# Flexible Packaging
# HP PageWide
# Innovation
# Labels & Packaging
# Large Format
# Leadership
# Leading visionaries
# Operations
# Packaging
# Team/Culture
# Technology
# Transformation
# Japanese
# Japanese
# Sustainability
# HP
# Community
# Dscoop
The first HP Presstige Awards 2026 brought together 200+ entries from across Asia Pacific and Japan, showcasing outstanding creativity, craftsmanship and innovation across 17 subcategories. From judging to the physical showcase and People’s Choice Awards at the Dscoop Vietnam Summit, the Awards gave the community a chance to celebrate great work, exchange ideas and learn from one another.
# #HPPresstigeAwards
Integration rarely follows a straight line from disconnected systems to a perfectly automated operation. In the final conversation of Dscoop’s Integration Series, Kyle Pendley of Arizona State University, Erwin Driever of Cober Solutions, and Jay Harris and Jesse Brooks of Peczuh Printing compare what they’ve learned from connecting systems, responding to customers, moving bottlenecks, and building teams capable of keeping everything working.
# Integration
# WebToPrint
# ECommerce
This special presentation from Edge Slovenia is all about taking risks and following your passions. After years of building equipment, expertise, technology, and infrastructure to help other brands succeed, Rootree’s Phil St.Cyr began wondering what else those capabilities could create. A family project involving personalized basketballs offers a compelling example of printers using what they already know to generate demand of their own.
# Entrepreneurship
# Team/Culture
# Diversification
# Edge Conference
# EdgeRockies
University students from Slovenia and Croatia offer a revealing look at how the next generation discovers print, learns the craft, and imagines its future. Their conversation points toward something the industry can influence right now: Give young people meaningful hands-on experience, let them make mistakes, and show them how much creativity and technology modern print actually contains.
# Students
# Academia
# Edge Conference
# Edge Slovenia
