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Print

Help for determining the right target markets for your print business

4 Tips for Identifying Vertical Market Opportunities

Harnessing creativity and geomarketing for engaging campaigns

The Power of Geodata in Marketing

What it takes to truly become a marketing services provider

Checklist: 7 Things Brand-Focused Printers Do Well

3-phase process to boost your self-promotion and stand out to brands

5 Steps to Starting Your Marketing Plan

Italic's sales executive shares his best practices for organizing content schedules, engaging your audience and more

Scotty Graham's Social Media Do's and Dont's

Sales coach shares strategies for engaging key stakeholders, improving qualification criteria and setting long-term goals

Kate Dunn: Tips for Qualifying Sales Opportunities

Universities and other schools crave ways to better connect with their students, staff, alumni and supporters

Selling into the Education Market

If you have something of value to say, people will want to hear from you

What Are You Saying in Your Sales Calls? By Bill Farquharson

Why women are key parts of strong teams in print

Kelly Mallozzi: 5 Reasons to Hire Women in Sales and Marketing

Marketing strategist delves into her rebranding and repositioning process

Deep-Dive Q&A on Rebranding with Trina May

4 Good Reasons to Specialize

B2B Marketing Perspectives episode, hosted by Steve MacDonald: How to capitalize on the potential of aligning sales & marketing to promote growth in your company despite a challenging market environment, with special guest Morgan DiGiorgio of DirectMail2.0. 

Cracking the Code: Unified Sales & Marketing Revenue Strategies

This webinar is tailored exclusively for printing companies seeking to elevate their marketing strategies in the competitive print industry! Brad Kugler, CEO/Co-Founder of DirectMail2.0, will be our moderator as we bring together a panel of esteemed experts who possess a wealth of experience and expertise in print industry marketing.

• Jules VanSant, Bubble & Hatch
• Alyssa Summers, Pryntbase
• Hans Eisenman, Clear Story Labs
• Joanne Gore, Joanne Gore Communications

This webinar will equip you with practical insights and actionable tips to enhance your marketing efforts and distinguish your brand in the marketplace. From leveraging digital platforms to traditional marketing tactics, our panelists will delve into the nuances of effective marketing strategies tailored specifically for printers.

Discussion Points Include:
• Harnessing the power of digital marketing: SEO, social media, and email campaigns
• Building a compelling brand identity that resonates with your target audience
• Maximizing the impact of print collateral in an increasingly digital world
• Strategies for generating leads and nurturing client relationships
• Leveraging data analytics to measure marketing ROI and optimize campaigns
• Innovations in print industry marketing: exploring new trends and technologies

Beyond the Press: Marketing Solutions for Printers

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results.

*Discover how DirectMail2.0’s cutting-edge tools can seamlessly integrate your direct mail with digital channels, boosting engagement and response rates.

*Learn how to use Who's Mailing What! to gain invaluable insights into your competitors' direct mail strategies, uncovering trends and tactics that you can apply to stay ahead.

*Get inspired by real-world examples and best practices that demonstrate how these tools can drive superior campaign performance.

*Walk away with practical strategies and tips that you can implement immediately to optimize your direct mail campaigns and achieve measurable results.

Featured Speakers:
*Brad Kugler, CEO of DirectMail2.0 & Who’s Mailing What!
*Morgan DiGiorgio, SVP Sales & Marketing of DirectMail2.0 & Who’s Mailing What!
*Paul Bobnak, Direct Mail Evangelist & Content Creator at Who's Mailing What!

Who Should Watch:
*Marketing professionals looking to enhance their direct mail effectiveness
*Business owners aiming to outpace their competition
*Printers seeking creative lead generation strategy
*Anyone interested in the latest trends and tools in direct mail and omnichannel marketing

Don't miss this opportunity to transform your direct mail campaigns and drive better results with the combined power of competitive intelligence and omnichannel marketing!

Get an Edge on Direct Mail with Competitive Intelligence & Omnichannel Marketing

In this episode, Paul talked with Justin Miller, President of Profit 911, direct mail marketing agency. Based in East Moline, IL, Profit 911 prints and mails millions of letters, newsletters, and postcards each year for clients around the country.

To learn more about Profit 911, visit their website at Profit911.biz.

Your comments and ideas are very important to us in making your Who’s Mailing What! experience even better. Through these engaging talks, we hope that you’ll take away practical tips, insights, and personal stories to inspire and build your own success.

If you have any feedback — or you’re interested in sharing your story and viewpoint with our wide and diverse audience on “Meet the Mailers” — please reach out Paul at pbobnak@whosmailingwhat.com.

Start your free trial at https://www.whosmailingwhat.com/ and get instant access to 10 free direct mail PDFs and 10 sales leads of direct mail advertisers!

Meet the Mailers: Direct Mail with a Personal Touch

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4 Tips for Identifying Vertical Market Opportunities