ExpoPrint Through My Eyes

# ExpoPrint

# Printing

# Trends

A few days of great people, strong ideas, and a vibrant trade show.

Everything started with a conversation at Printing United 2025, where I met the organizer of ExpoPrint. He described it as “the Drupa of Latin America”, and that stuck with me. When I heard HP’s channel partner in Brazil would be there, it felt like the right moment to explore it further, and Dscoop was there with them at the booth.

I arrived in Brazil not really knowing what to expect, except for the feeling of going back home. And that alone already meant a lot. Four days later, I can say the description was spot on. The show was full of life. I don’t have the numbers, but it was very (very!) busy… in a good way. So many exhibitors, so many conversations, and that constant energy you feel when people are genuinely excited about the industry.

Being there with Dscoop made it even more special. Huge thanks to the channel partner for opening the door, and to all the familiar faces (and new ones) who stopped by the booth. Those quick chats always end up being the best part.

One of the highlights of the booth was the Comprint Experience, a space filled with projects made in Brazil. Inove , P+E , Gráfica Reúna , Delpak , Camargo Embalagens , Brazilata Labs … so much creativity in one place. You could really see how ideas are being pushed across labels, packaging, commercial, publishing, and beyond. Same HP technology we all know, but with a very local flavor.

Outside the trade show, our members' hospitality was something else. Visits, conversations, laughs… the kind of moments that remind you why this community works. A big thank you to Forma Certa , P+E, LaborPrint , and Pigma for welcoming us so openly.

A standout moment was the Mulheres de Impressão gathering. Seeing that room full, the energy high, and the conversations flowing... it was fantastic 🤩. Renata Daflon and the MDI group are building something meaningful, and it shows. Having Rosemarie Breske Garvey from Blooming Color added even more to it. Her talk challenged the audience to think bigger while reinforcing respect for teams, care for them, and a strong focus on results. As Renata put it, it was a “mini show” worthy of Dscoop.

ExpoPrint happens every four years, so now it’s a bit of a wait until the next one. But Brazil stays on the radar. It’s a big country, full of ideas, strong businesses, and a lot happening across the industry. There are great use cases, real opportunities to connect, and plenty of room for collaboration.

For now, I’ll go through the photos, follow up with the people I met, and keep bringing those stories back to the community 😊.