KURZ: Adding Value Through Digital Embellishment

Michael Aumann, global director of digital solutions for KURZ, shares how specialty effects are trending across markets, why inline solutions with HP presses help streamline production, and how KURZ empowers printers to use embellishment as both a creative differentiator and a profit driver.

"The best part of embellishment, if you're a PSP or another type of converter, is to add profit to the bottom line," he says.

Digital embellishment solutions do just that, and Germany-based KURZ develops and manufactures decorative and functional coatings applied to carrier foils that make products stand out.

In this chat with Deborah Corn at Edge Long Beach, Michael shares how specialty effects are trending across markets, why inline solutions with HP presses help streamline production, and how KURZ empowers printers to use embellishment as both a creative differentiator and a profit driver.