Member-Led Event Filled with Innovation and Israeli Spirit

When the Dscoop community in Israel comes together, the energy is unmistakable. On February 20, nearly 80 attendees gathered at HP Indigo’s headquarters in Nes Ziona for a member-driven event that blended cutting-edge AI insights, peer-led sessions and brand storytelling.

The event was led by Eran Friedman, VP of Marketing at Ilan Print Ltd. and a longtime Dscooper passionate about building community through shared ideas. It was a testament to the strength of the Israeli print community.

After mingling and visiting partner booths, attendees dove into a full program. HP Indigo CEO Noam Zilbershtain opened the evening with a candid, interactive talk that set the tone for curiosity and open exchange. Then came the keynote that everyone’s still buzzing about: Dror Globerman, speaker, journalist and host of the podcast "While You Were Working," spoke about the competitive advantages AI tools create now for businesses. Organizations that want to stay relevant and become stronger must integrate AI tools as part of their workflow and daily operations, he said.

After a networking break, the group returned for a session led by Gershon Alon of HP and Shlomi Even, COO of Tavit 2000. Shlomi shared how his company dramatically improved productivity and delivery time through strategic cultural and process changes — reinforcing that transformation doesn’t require a big budget, just focus and discipline.

Finally, Guy Bibi, Global Creative Manager at HP, unleashed his special blend of creativity, technology and branding. Guy introduced the audience to two iconic Israeli brands using print in wildly creative ways. Sagiv Maor of BeerBazaar showed how vibrant, offbeat beer labels help them punch above their weight in a crowded market. Mei-Tal Kristal of Osem-Nestlé walked through the now-famous Bamba campaign, where customers could order customized peanut snack bags — no ad budget needed, just a brilliant idea and a willing printer. The result? A viral sensation.

Throughout the night, partners like GoMake, Yupo, Jolibar, MicroJuc and others added value through technology demos and expert advice, reinforcing the event’s community-driven feel. "It was a pleasure to participate," said Nimrod Nik Ouchnik of GoMake. "We were truly impressed by the atmosphere and the opportunity to connect with so many people in the industry. Seeing most of our customers present really reinforced the importance of these events.”

Said Gershon Alon of HP: “The event was a great success, balancing long-term inspiration with practical takeaways attendees can implement immediately. It demonstrated the shared value of both Dscoop and Indigo.”