Thomas Freitag Blends Tradition and Innovation

Name: Thomas%20Freitag%20Blends%20Tradition%20and%20Innovation
Uploaded: 2024-11-04
Description: Bubu's%20CEO%20talks%20about%20the%20value%20of%20diversification,%20shares%20some%20creative%20binding%20techniques%20and%20points%20to%20a%20digital%20future%20for%20the%20company.

Posted Nov 04, 2024 | Views 410

# Leading visionaries

# Books

# Digital Printing

# Bindery

# Innovation

SUMMARY

Bubu's CEO talks about the value of diversification, shares some creative binding techniques and points to a digital future for the company.

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TRANSCRIPT

Bubu has a rich 80-year history in bookbinding. How has its CEO, Thomas Freitag, managed to maintain the company's traditional craftsmanship while adapting to modern digital printing technologies?

Find out in this episode of the "Unvarnished" video interview series. It features Thomas and the ongoing evolution of Bubu, based in Zurich, Switzerland.

Gain ideas and inspiration from Thomas as he talks about ...

Bubu's legacy and evolution
What promoted Bubu to diversify into digitally printed photobooks and archival storage
Creative binding techniques
Market demand and growth in Switzerland
How the Bubu teams engages with customers
Sustainability in the bookbinding market
Bubu's bright future

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Innovating Print, Together