GM Elevates Labels with Finishing Automation

Brady Farrell of GM (Grafisk Maskinfabrik) joined us at Edge Long Beach to share how the Denmark-based finishing company helps printers elevate labels with foils, embossing and other effects.

With over 40 years of innovation behind it, GM continues to provide solutions that allow print providers to adapt faster, deliver sooner and grow through finishing. That includes beautiful, high-caliber labels with options such as gold and silver foils, embossing and other decorations.

Brady notes that while some print providers adopt embellishment in response to existing customer demand, others invest in equipment as a way to grow into new markets. Either way, GM’s philosophy is to give printers the tools they need to adapt faster, deliver sooner, and print better — ensuring that finishing becomes the start of a great brand experience.