Precision Proco Group effectively turned its three locations in the UK into Edge Fusion headquarters, complete with event signage and graphics. The company wanted to experience the global event in a local way, so it invited employees, customers and partners to experience the event safely together.
"We're now taking what we experienced at Edge Fusion and starting to apply it to our marketing and other strategies," says Jon Bailey, COO of Precision Proco Group and Dscoop's Global Board Chair. "Our team is more aligned and inspired to help grow our business."
Throughout the event, the group viewed educational sessions and turned to each other for ideas and support. "It felt incredible to finally be face-to-face - to join other industry pros under the same roof for education, celebration and discussion," Jon says.
Jon says the team at Precision Proco Group is now applying tips and lessons they gained from several Edge Fusion sessions, including "Unleashing the Power of Sustainability to Drive Page Growth," led by Jose "Pepe" Gorbea, Head of Brands, Agencies & Sustainability Innovation at HP. The session empowered employees to ramp up their sustainability knowledge while hearing from print leaders who successfully integrated eco-friendly values into their businesses.
The Precision Proco Group team also has begun applying tactics learned in top-notch speaker Steve Nudelberg's session, "Increase Your Sales Success with LinkedIn Bootcamp!" The company is using LinkedIn and other social media channels to build its network and more closely connect with prospects and customers.
