Beyond the Box: Personalized Packaging
Find our free eBook on personalized packaging with location-based marketing solutions.
In a previous article, we shared a direct mail campaign featuring geo-personalized envelopes—designed to engage recipients even before they decide to look inside. Envelopes, boxes, and labels serve multiple purposes and act as highly effective marketing tools.
The rise of “unboxing” videos on social media has created a new category of content with countless views. These videos showcase people sharing their experience, taking time to appreciate the design and feel of the packaging before looking at the actual product. Packaging plays a significant role: It creates a positive first impression and influences purchasing decisions.
Personalized packaging takes it a step further. It makes the product feel more valuable and uniquely tailored to the customer. Geomarketing solutions allow you to achieve a high level of personalization with minimal effort. For example, personalized maps featuring individual locations or the quickest route to your business are proven to create interest. There’s something special about seeing a familiar neighborhood on a map—it can evoke emotions and stir memories, making a lasting impact. It is also possible to add cross media elements to enhance offset printed packaging material.
Our free eBook “Beyond the Box: Personalized Packaging” shares tips and inspiration on geo-personalized packaging: Download on our Website!
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Contact: Thomas Schnettler, Business Development