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Mediaclip: Empowering Personalized Products

Posted Sep 11, 2024 | Views 349
# Conference
# e-commerce
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# EdgeIndy
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# Photo Printing
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SUMMARY

Marie-Eve Lemieux on how the company's software allows print providers and retailers to seamlessly integrate product customization into their production systems.

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TRANSCRIPT

Mediaclip, a leader in the personalization and print industry for over 17 years, specializes in enabling businesses to offer personalized products online. Their software allows print providers and retailers to seamlessly integrate product customization into their production systems, making it easy for users to create unique items. From personalized photo books and calendars to more unconventional items like blankets and textiles, Mediaclip empowers consumers to customize a wide array of products.

Marie-Eve Lemieux, Chief Growth Officer of Mediaclip, highlights that on-demand personalization is a growing trend, not just a passing fad. It allows companies to offer customized products while supporting sustainability through short-run, on-demand production. As Lemieux explains, “people are expecting to be able to personalize,” and Mediaclip helps businesses meet this demand efficiently.

Marie is driven by adding value to Mediaclip customers by proposing, integrating and spearheading innovative new personalization products and market strategies, in particular for the web-to-print marketplace. She also works with retailers and brand owners to help them optimize their product customization workflow, thereby maximizing conversion rates and consumers loyalty.

By embracing new technologies, such as AI-generated art and licensed content, Mediaclip stays at the forefront of innovation. With their platform, businesses can meet the growing demand for personalized products and stand out.

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