Print service providers invest significant time and money in training equipment operators, but what about the people responsible for bringing in business? In this Dscoop.com webinar recording, moderator and former HP executive Roy Eitan explores that question with Ioanna Mantzouridou Onasi, founder and CEO of Dextego, and Dr. Desiree-Jessica Pely, co-founder and CEO of Alfa. They examine how AI-powered coaching can help sales reps become more confident, capable, and effective at closing high-value deals.
The discussion highlights a growing challenge for sales teams: Product knowledge alone isn't enough to win complex B2B deals. Today's buyers have different priorities, communication styles, and expectations, and sales reps need to connect with everyone from marketing leaders to financial decision-makers.
Ioanna explains why personalized coaching, delivered at the right moment, can help reps build trust, ask better questions, and move conversations forward.
Viewers get an inside look at Dextego, an AI-powered sales coaching platform designed to support reps before, during and after customer meetings. The demonstration shows how the technology analyzes prospects, helps sellers prepare through AI role-playing, provides live coaching prompts during conversations, and delivers actionable feedback afterward.
Desiree-Jessica shares a real-world perspective from Alfa, which uses Dextego improve its sales process. She describes how the technology helps her team navigate pricing objections, communicate value more effectively, and convert product demonstrations into paid opportunities. The company reports that its conversion rate at that stage of the sales funnel nearly doubles after introducing the tool.
Perhaps you're looking for some practical ideas for developing sales talent without relying exclusively on traditional training programs. This video can help, showing how AI coaching works and how it might fit into your own sales process.
