locr: Turn Location Data Into More Business

Name: locr:%20Turn%20Location%20Data%20Into%20More%20Business
Uploaded: 2023-08-30

Posted Aug 30, 2023 | Views 208

speaker

Thomas Schnettler

Business Development @ locr GmbH

Thomas Schnettler has been with locr GmbH since it was founded. He represents locr at partner and customer events in Europe and all over the world and has given many presentations on geo-marketing and locr mapping and service solutions. Managing business development Thomas is in constant contact with customers and partners as an expert consultant. Working with locr for more than 16 years, Thomas has gained an extensive knowledge of dialog marketing and personalization. His core belief is that precisely targeted information together with strong partnerships are the key to marketing success.

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SUMMARY

As pandemic restrictions lift, retailers, doctors' offices and many other businesses have worked hard to get customers back in-person. Dscoop Partner locr says traditional marketing methods like direct mail have helped many of those businesses reach their targets effectively - especially if they incorporate location data into their strategies.

Location-based marketing can be as simple as featuring personalized maps used on direct mail to highlight a store's location or a venue for an upcoming event. These maps instantly attract attention and provide value, locr says, because the recipient is addressed personally and directly. Here's how one retailer used personalized maps with a discount voucher.

In the video below, Randy Hardy from locr talks about different, creative ways printers can help their clients drive (pun intended) more business based on their targets' locations.

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