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GoMake: Helping Printers Turn AI into Smarter Business Decisions
Posted Nov 03, 2026 | Views 3
# Artificial Intelligence
# Software
# Workflow
# Partners
# Edge Conference
# Edge Slovenia
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SUMMARY
GoMake's Qassam Atma discusses how AI-driven estimating, workflow automation, and better use of production data can help printers work more efficiently and profitably.
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CONTENT & TRANSCRIPT
AI holds tremendous potential for print businesses, but putting it to work can raise plenty of questions. In a conversation at Dscoop Edge Slovenia, Qassam Atma of Dscoop partner GoMake discusses how the company's AI-driven estimating and workflow platform helps printers simplify complex operations, automate time-consuming tasks, and make more informed production decisions. By connecting pricing, production data, and workflows, GoMake aims to help printers improve efficiency, take on more jobs, and protect their margins.
Qassam recognizes that adopting AI can feel like a big leap, especially when a company's livelihood and customer relationships are at stake. Printers want proof that new technology works before trusting it with important business decisions. "They always want validation," he says, explaining that customers often begin by testing a solution or learning from peers who have already adopted it. For GoMake, that means demonstrating how accurate, reliable estimating and automation can deliver tangible benefits rather than asking printers to embrace AI simply because it's new.
Beyond automation, Qassam believes one of AI's greatest opportunities is helping printers make better use of the information they already have. Historical job data, production activity, and operational insights can reveal opportunities to improve pricing, streamline workflows, and make smarter decisions about future work. His message to fellow Dscoopers is to start looking more closely at the data their businesses generate every day and consider how technology can turn it into a competitive advantage.
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