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Process or Technology? Solve the Right Problem First
Posted Nov 09, 2026 | Views 1
# Automation
# Intelligent Automation
# Operations
# Workflow
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SUMMARY
When bottlenecks slow down your print operation, is the solution a better process or better technology? Watch this interactive Dscoop Automation Club session to see how industry experts tackle real-world challenges, debate solutions, and help you decide where to focus first.
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CONTENT & TRANSCRIPT
New press. New software. New workflow tool. Same bottleneck.
Sound familiar?
Print service providers know that technology investments don't always deliver the improvements they expect. Sometimes the real obstacle is an inefficient process, and adding more automation simply makes that inefficiency happen faster.
In this Dscoop Automation Club session, Daryl Davis of Innovaic, Ray Duval of Ultimate Tech, and Chad Stevens of HP Graphics Solutions Business join HP's Bob Raus and marketing maven Chris Minn for a lively discussion about diagnosing operational problems before jumping to solutions. The format puts viewers in the middle of the action: The panel considers real-world print production challenges, while attendees vote on whether each is primarily a process or technology problem.
Scenarios include artwork corrections that delay production, customer service teams overwhelmed by order-status questions, inconsistent estimating, underutilized equipment, and orders that require manual entry into multiple systems. Each situation sparks a discussion about what might be going wrong, what information is needed to identify the cause, and where technology can make the greatest difference.
Daryl emphasizes the danger of automating waste, encouraging print businesses to examine how work flows through their operations before investing in new solutions. Ray explores how standardizing processes and improving data quality create opportunities to eliminate manual touchpoints and increase productivity. Chad shares the value of workflow assessments, intelligent automation, and using operational data to pinpoint bottlenecks rather than simply guessing where improvements are needed.
Watch the discussion, consider how you'd vote on each scenario, and discover why the smartest automation decisions often begin with asking better questions.
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