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locr: Geomarketing Made Simple

Posted Aug 28, 2025 | Views 25

# Partners

# Geomarketing

# Geotargeting

# Edge Conference

# EdgeLongBeach

# Innovation

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SUMMARY

The geo-targeting company is dedicated to helping printers and marketers use location data to create more relevant, personalized campaigns.

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CONTENT & TRANSCRIPT

locr is Dscoop’s go-to geomarketing partner: providing map-based personalization, segmentation analytics and real-world campaign tools — all of which are integrated into HP workflows.

But the company's value extends far beyond technology, as noted in this Edge Long Beach interview with Thomas Schnettler, locr's Head of Business Development and Marketing. He talks about how the locr team helps Dscoop members leverage geographic intelligence to connect more meaningfully with their audiences.

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