locr: Geomarketing Made Simple

locr is Dscoop’s go-to geomarketing partner: providing map-based personalization, segmentation analytics and real-world campaign tools — all of which are integrated into HP workflows.

But the company's value extends far beyond technology, as noted in this Edge Long Beach interview with Thomas Schnettler, locr's Head of Business Development and Marketing. He talks about how the locr team helps Dscoop members leverage geographic intelligence to connect more meaningfully with their audiences.