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JetFX: Embellishing Print One Drop at a Time
Posted Nov 09, 2026 | Views 1
# Embellishment
# Digital embellishment
# Coatings
# Foil
# Partners
# Edge Conference
# Edge Slovenia
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SUMMARY
From digital foiling to custom holograms, embellishment technologies give print providers more ways to enhance their customers' products. JetFX President and CEO Ed Wiegand discusses the company's global growth, its partnership with HP Indigo, and opportunities in flexible packaging.
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CONTENT & TRANSCRIPT
How can print providers make packaging stand out, add value for customers, and tap into new growth opportunities? Digital embellishment offers some exciting possibilities, and JetFX is helping businesses explore them through technologies that complement HP Indigo printing.
In this interview recorded at Edge Slovenia, JetFX President and CEO Ed Wiegand discusses the company's evolution over nearly a decade and its expanding global presence. JetFX specializes in digital embellishment for commercial print and packaging applications, with installations in 20 countries. Ed says the company has the world's largest installed base of digital embellishment systems for packaging.
What can these technologies bring to the finished product? Ed describes capabilities ranging from digital spot coatings and digital screen effects to digital foiling and custom holograms. These enhancements give print providers additional ways to differentiate their work and help brands create distinctive packaging. Ed also highlights the complementary relationship between JetFX and HP Indigo. While HP Indigo provides digital offset printing capabilities, JetFX adds digital screen embellishment, creating opportunities for print providers to expand their offerings and deliver more value through integrated production.
Looking ahead, Ed sees particularly strong momentum in flexible packaging, including opportunities connected to the HP Indigo 200K Digital Press. He points to growing interest in this market across Europe and explains how JetFX is expanding its focus to support it.
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