Lindsay Nutley: How to Be a Print Marketer

Marketing is a self-described problem among many print businesses, and it's constantly on the mind of Lindsay Nutley, Marketing Director at QLM Labels. He's responsible for pleasing two kinds of customers - external ones who want their labels to "come alive," as he puts it, and internal employees who need to be able to articulate the company's brand and messaging. Lindsay breaks down his approach in this "Unvarnished" interview.