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7D Dried Mangoes' Brand Protection Journey

Posted Oct 16, 2024 | Views 202

# Conference

# Education

# Branding

# Marketing

# Digital Printing

# Packaging

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SUMMARY

How print technology and brand protection drive success for 7D Dried Mangoes.

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CONTENT & TRANSCRIPT

This video was played for attendees during the energizing and successful 2024 Dscoop Cebu Summit . The presentation showcases how print technology and brand protection have helped to drive success for 7D Dried Mangoes.

One of the Cebu Summit's speakers was Food International's Dan David Jr., who oversees sales and marketing, operational excellence and more for the company behind 7D Dried Mangoes. He talked about the company's brand protection journey, which now includes serialized QR codes, microtext, digital tamper-proofing, code management and other security features.

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