Sign in or Join the community to continue

The Next Level of Product Authenticity & Brand Protection

Posted Aug 12, 2024 | Views 360

# Artificial Intelligence

# EdgeIndy

# Edge Conference

# Security

# Labels & Packaging

# Innovation

Share

SUMMARY

Paul Ryan of VerifyMe discusses the company's approach to anti-counterfeit and customer-engaging solutions.

+ Read More

CONTENT & TRANSCRIPT

Paul Ryan from VerifyMe discusses the company’s innovative approach to brand protection and security, particularly in partnership with HP Indigo presses.

VerifyMe delivers cloud-based, data-driven brand protection , traceability technology and consumer-engagement solutions , with software centered around each. The company's anti-counterfeit solutions feature covert infrared ink, ensuring that product labels are genuine.

In the video, Ryan explains how VerifyMe's technology integrates machine learning, artificial intelligence and unique chemistry to secure supply chains and detect fraud. He highlights the importance of collaborating with platforms like Amazon Transparency, which helps prevent fake products from being sold. The discussion also touches on the company’s software-as-a-service model, allowing brand owners to protect their products efficiently without slowing down production lines.

+ Read More

Sign in or Join the community

Innovating Print, Together

Watch More

7D Dried Mangoes' Brand Protection Journey

Posted Oct 16, 2024 | Views 202

# Conference

# Education

# Branding

# Marketing

# Digital Printing

# Packaging

Devin and Courtney Love the Art of Shaping a Brand

Posted Apr 11, 2024 | Views 695

# Advertising

# Marketing

# Sales and Marketing

Security in Every Pixel: How Jura is Powering the Next Era of Print Protection

Posted Jun 05, 2025 | Views 77

# Security

# Digital Printing

# Partners

# Innovation