Paul Ryan from VerifyMe discusses the company’s innovative approach to brand protection and security, particularly in partnership with HP Indigo presses.

VerifyMe delivers cloud-based, data-driven brand protection, traceability technology and consumer-engagement solutions, with software centered around each. The company's anti-counterfeit solutions feature covert infrared ink, ensuring that product labels are genuine.

In the video, Ryan explains how VerifyMe's technology integrates machine learning, artificial intelligence and unique chemistry to secure supply chains and detect fraud. He highlights the importance of collaborating with platforms like Amazon Transparency, which helps prevent fake products from being sold. The discussion also touches on the company’s software-as-a-service model, allowing brand owners to protect their products efficiently without slowing down production lines.