On International Print Day 2023, Morgan DiGiorgio led a panel of printing professionals to discuss how integrating digital technologies into direct mail marketing is transforming the industry. The panel consisted of Alex Fechner, Director of Business Development, Advertisers Printing, Brandy Smale, Marketing Consultant, Colorworks, and Deborah Corn, the Intergalactic Ambassador to The Printerverse at Print Media Centr.
0:04 okay we are back I think are we
0:08 back I’m here we’re back yes there we
0:12 are um this is going to be a very
0:15 interesting session I am gonna host it
0:19 for like the next 40 seconds and then
0:22 I’m actually going to join the panel and
0:25 why am I joining the panel I actually
0:27 requested to join this panel this topic
0:31 is super important to me um it has been
0:35 super important to me for the longest
0:37 time and that is how do we show how do
0:42 we prove the impact of a printed piece
0:47 and certainly Direct Mail 2.0 is one of
0:51 the tools and technologies that makes
0:52 that happen uh Morgan is the um oh
0:58 Morgan I don’t have your title in front
0:59 of me all son for some reason there you
1:01 are is the senior vice president of
1:04 sales and marketing at Direct Mail 2.0 I
1:07 also want to give a shout out to Bradley
1:10 uh who is the uh the CEO of direct mail
1:13 2.0 has just been tremendous partners of
1:17 of the printer verse for a long time and
1:19 I’m thrilled that you’re joining us here
1:22 and I’m actually going to turn over
1:23 hosting duties of this session to you
1:28 thanks Deborah I’m thrilled to have
1:30 opportunity to be a part of this event
1:31 and I honestly have to say I’ve been
1:33 tuning in pretty much all day and I’m
1:36 super impressed at a comprehensive group
1:39 of talented individuals solid content
1:41 the delivery the platform I mean really
1:44 just outstanding so I can’t imagine how
1:46 much work went into this so I just
1:48 wanted to personally thank you Deborah
1:50 for all of your efforts and and really
1:52 just for everything you do for the
1:53 industry as a whole thank you um but a
1:56 little bit about direct Mill 2.0 our
1:58 sole purpose is to make Direct Mail the
2:00 most effective form of marketing by
2:03 integrating it with Cutting Edge
2:04 technology and currently we have a 14
2:07 technology marketing automation platform
2:09 with a real-time reporting dashboard
2:11 because tracking and and proving the
2:13 effecacy of mail and showing that
2:14 reporting is so important um and that
2:18 all integrates into Direct Mail
2:19 campaigns to track show attribution and
2:21 lift the response rate of mail about 23
2:23 to 46% for pennies per mail piece and we
2:27 are known for having one of the most
2:28 comprehensive Sol solutions for Omni
2:31 Channel enhanced mail campaigns and uh
2:33 Printers White Label and reseller
2:35 platform to add value to their client St
2:37 mail campaigns and acquire new mail
2:39 business by offering something Above and
2:42 Beyond Inc on paper so basically we are
2:45 all about making mail more effective uh
2:48 on numerous fronts for print mailers
2:49 marketers and the industry as a whole
2:52 and I have the pleasure of having an a
2:54 steam panel today to speak to how
2:56 technology improves mail and adds value
2:58 for printers one of which is is the one
3:00 the only Deborah Gorn and I also have
3:03 two of our resellers on and our first
3:06 panelist is Alex feckner he’s the
3:08 Director of Business Development and
3:10 part owner of advertisers printing Alex
3:12 you want to tell us just a little bit
3:14 about advertisers
3:15 printing yes ma’am thank you Morgan and
3:19 thank you for uh having me on uh uh Alex
3:22 Fekner advertisers Printing St Louis
3:24 Missouri uh been in business for a
3:27 hundred years I’m the fourth gener a to
3:30 come into the company been with the
3:31 company for 15 years uh director of
3:34 sales and business development and uh
3:37 how I became partners with uh DM 2.0 was
3:41 uh you know ran into them at the
3:42 printing shows and you know being a
3:46 younger guy in the uh industry I saw it
3:48 and it just made sense um because I knew
3:51 that there was a lot more you could be
3:52 doing with your direct mail and I knew
3:54 it was going to give me an edge against
3:56 my competition so um roughly 30 40
4:00 million pieces of mail per year and
4:02 hoping to grow that a bunch next year
4:04 that’s awesome 100 years in business a
4:07 very remarkable accomplishment so I
4:09 don’t know if you’ve seen some of Alex’s
4:11 marketing content that they’ve been
4:12 pushing out on LinkedIn but it’s pretty
4:14 solid stuff so um and then next we have
4:18 Brandy SMY she’s a marketing consultant
4:20 and owner of Color Works Brandy you want
4:21 to tell us a little bit about Color
4:24 Works uh sure and I did want to thank
4:26 you both for allowing me to be here
4:28 today it’s really EXC exting to be able
4:30 to share how we’ve been able to
4:32 integrate digital and these new
4:35 technologies into our company because
4:37 it’s it’s just made uh worlds of
4:39 difference uh what’s interesting is both
4:42 Alex and our company our company as well
4:44 is a hundred years this year we
4:46 celebrated yeah it’s crazy absolutely
4:49 crazy we just uh posted on LinkedIn I
4:51 think it was last last week we had the
4:53 celebration so uh the ownership is thank
4:57 you Yes we made it
5:00 and that was not without a lot of
5:01 Reinventing and uh uh Direct Mail 2.0
5:05 was a huge part of that but um we’re an
5:08 integrated marketing company which means
5:10 that we can handle everything from copy
5:13 and design all the way through to print
5:15 and mail and um as Deborah was saying
5:18 you know don’t say no to the client
5:20 that’s really enabled us to evolve that
5:22 all our product offerings um cover just
5:25 about anything in marketing I like to
5:27 say other than TV or radio so other than
5:29 those two things were able to handle uh
5:32 projects for our clients phenomenal
5:34 thank you Brandy um and then last but
5:37 not least is Deborah Korn Intergalactic
5:40 ambassador to the pre for print media
5:42 center Deborah uh you want to tell us a
5:44 little bit about print media center D
5:46 thank you so much just just very quickly
5:48 I provide print inspiration and
5:50 resources to print marketing
5:51 professionals around the world and um
5:55 one of the things one of the
5:56 conversations I have all the time is
5:59 proof what is the proof that Print Works
6:02 um and so I’m just so honored that you
6:06 allowed me on this panel because Direct
6:09 Mail 2.0 is proof that print works with
6:14 the right message of the right campaign
6:16 at the right time with the right
6:18 recipient you need you need more than
6:20 just technology on mail uh you know to
6:23 to get a response to it but certainly um
6:26 at the end of the day people want to
6:29 understand what they got from that spend
6:32 and there was a time where well how many
6:33 people called the 1 1800 number today
6:36 you know and what if that mail was
6:38 delayed and you don’t know if they’re
6:40 calling it you know on a certain day or
6:42 they got somebody else’s mail so there’s
6:45 I’m just really super excited to be here
6:47 so thank you for the opportunity well
6:50 I’m gonna host your session for you in
6:52 like two seconds amen I like what you
6:54 said that it has to have all the right
6:56 components for to of an effective mail
6:58 campaign because we’re not miracle
7:00 workers but we do enhance mail campaigns
7:04 so um but today’s session is the next
7:06 Frontier of digital mail technologies
7:08 that connect printers to revenue and
7:09 customers to results so this will be a
7:11 discussion about the advantages of
7:13 adding technology to direct mail and the
7:15 benefits of doing so to make mail more
7:17 effective attractive and sticky and uh
7:20 the ancillary benefits that come with
7:22 that such as driving Revenue while
7:23 lifting the response and results of mail
7:25 campaigns now this session will be
7:27 purely educational but if anybody is
7:29 interested in learning more about our
7:30 company uh I will be hosting a demo in
7:32 the breakout session right after this
7:35 okay so um let’s go ahead and kick this
7:37 off um I’ll start with you Brandy what
7:40 what does digitally enhanced mail or
7:42 digital mail mean for your printing
7:44 services and when and why did you decide
7:47 to introduce this type of omni Channel
7:49 offering into your organization and what
7:51 has it done for your company from a
7:53 revenue and growth
7:55 perspective uh we started back in 2021
8:00 um so at that time we were already
8:02 realizing for a good bit of a good
8:04 period of time that we really needed to
8:06 differentiate ourselves from other print
8:09 providers and marketing providers so we
8:11 had started down the path of um being
8:15 specific in some verticals for instance
8:18 Credit Unions Senior Living other
8:20 financial institutions so in
8:22 specializing that way that gave us our
8:24 initial Edge but we realized that we
8:26 needed to go one step further um and
8:28 that was by adding the digital onto the
8:31 direct mail so that we could really um
8:34 show attribution to the campaigns that
8:36 we were running for our clients previous
8:39 to that we were doing digital separately
8:41 I sometimes I’ll say it’s traditional
8:43 digital because uh which is really a
8:46 misnomer but digital was kind of over
8:48 here and it was separate and apart from
8:50 direct mail so we really wanted to be
8:53 able to combine that and show that
8:55 attribution for direct mail so it was
8:58 kind of a no-brainer for us to do that
9:00 after taking that step of uh
9:02 specializing in a vertical this was just
9:04 that next step and um it has been
9:08 enabled us to be much more profitable so
9:11 I would say that our jobs are routinely
9:13 25% more profitable uh than our typical
9:17 print job so that’s really that’s been
9:19 huge for us and that differentiation has
9:22 also just been a game Cher uh because we
9:25 were able to do both um not just print
9:28 but all that creative before it goes to
9:30 print often times we would be
9:32 competitors of not just um other
9:35 printers but also advertising agencies
9:38 so the fact that we could start and do
9:41 that whole campaign with the creative
9:44 through to direct mail with digital
9:46 advertising agencies are not doing that
9:49 um they’re they they are very proficient
9:51 in digital only but the problem with
9:54 that is is if you only have a hammer
9:57 every problem looks like a nail
9:59 so and so by having everything together
10:03 being able to kind of bring that uh the
10:05 best of everything together it’s really
10:07 enabled us to be much more um
10:09 differentiated and profitable awesome
10:13 Alex did you have anything to add to
10:15 that I mean is your story similar
10:21 or did we lose
10:23 Alex wait you might be
10:27 muted can you hear me now
10:29 yes yeah all right it didn’t show I was
10:32 being muted but no um just to add to
10:35 what Brandy was saying and everything
10:37 you know it’s funny I think I got to
10:39 meet and uh be friends with Deborah down
10:42 at DM 2.0’s first conference and we saw
10:44 each other in the elevator and started
10:46 talking and you know we were just like
10:47 holy oh excuse me um no this is an
10:50 amazing well this is an amazing thing to
10:52 marry together and something that always
10:53 bothered me as being a printer is uh
10:56 when I talk to people about their
10:57 marketing they would say well it’s you
10:59 know it’s got to all be digital or you
11:01 know it’s it it was so such a print
11:05 versus digital and I was like it can’t
11:07 be that way you know they complement
11:08 each other so well so when I came across
11:10 DM 2.0 knowing that I could connect
11:13 those worlds and make uh make it more
11:15 effective and ultim return a higher Roi
11:17 for my customers it just made sense and
11:20 for what it’s done for us as a company
11:22 is I’m not really looked at as that
11:26 print salesman anymore like I’m just not
11:28 I’m not a commoditized guy that’s coming
11:30 in there when I actually start talking
11:32 about hey well I can track your mail I
11:35 can add you know call tracking to it we
11:37 can collect leads and we can show you
11:38 all this data on a dashboard they
11:40 actually start to lean in and they go
11:42 well tell me more about that and uh it’s
11:45 uh it’s done great things for uh for us
11:49 landing new appointments and uh you know
11:52 I’ve got case studies we can talk about
11:54 I don’t want to take up too much time
11:55 but um we had a nonprofit one that uh
11:59 we’ll just say that the uh the four drop
12:02 campaign paid for the printing and
12:04 Direct Mail 38 times over um with your
12:08 offering so Morgan you guys got got that
12:10 case study but uh the museum right yeah
12:14 the the Holocaust Museum yeah yeah it
12:18 was h two drops of building awareness
12:20 and then two drops of asking um to the
12:22 leads we generated and the goal was to
12:24 raise you know $2 million and we uh we
12:29 capped out I think close to four million
12:31 on $80,000 in print and postage so uh
12:35 yeah they uh they’re they’re still doing
12:36 campaigns and uh it’s the new that’s the
12:38 what they keep doing and it’s been great
12:41 in home services and if my ADD is taken
12:43 over and I’m taking us down me to shut
12:46 up thanks Alex no I mean it’s it’s just
12:51 wonderful that this has had the opp the
12:53 ability and opportunity to to drive such
12:55 good results for you be a differentiator
12:58 unique selling proposition but more
13:00 importantly um it’s added a lot of value
13:02 for your clients right and I think
13:04 that’s most important and it really
13:06 creates that stickiness with mail right
13:08 and when you’re driving those kind of
13:10 results for a client they’re going to be
13:12 a lot less likely to say I don’t know if
13:16 I I want to look at at at using Direct
13:18 Mail anymore or maybe I want to shift my
13:20 budget into digital right because
13:21 they’re getting so much paying for their
13:23 buck with the direct mail they’re seeing
13:25 that tracking they’re seeing that
13:26 reporting and there’s that stickiness
13:28 there right so absolutely Absolut good
13:31 stuff um Deborah what are your thoughts
13:34 on digital males and offering in your
13:36 opinion is there a need for this and why
13:40 I couple years ago I uh would do a
13:43 presentation and one of the sections
13:45 would be uh talking about holes in the
13:48 wine list you know everybody thinks that
13:50 they they have a restaurant and they
13:52 have this wine list that pairs with all
13:54 the food and then all of a sudden a very
13:57 crafty wine distributor comes along and
14:00 says yes you have a lovely wine list
14:03 that pairs with all your food but do you
14:05 know that you’re missing one wine here
14:08 and one wine there now if somebody’s
14:11 bringing that additional value to the
14:14 table and can help you see things that
14:17 you don’t see can help you serve your
14:20 customers in a way that you’re not
14:22 currently doing and can also do give you
14:26 all the other wines you already have why
14:30 would you not want to work with those
14:33 with that company and that is how I
14:35 think about Direct Mail 2.0 it is the
14:40 whole in the wine list that I guarantee
14:43 most of your competition out there is
14:46 not tapping into and there are reasons
14:51 for that but mostly I feel it’s
14:54 because it it is technology becomes this
14:58 over
14:59 overwhelming thing you know it’s not
15:01 what we’re good at it’s not what we do
15:04 but if you’ve ever had the honor and
15:06 privilege of attending a direct mail 2.0
15:09 conference they help you they will
15:12 freaking sell it for you they will help
15:14 you do everything I mean I remember the
15:17 first couple of conferences I went to
15:19 you were just trying to tell people what
15:21 the product was and I was sitting next
15:23 to people writing checks and I was like
15:25 what is going on at this conference what
15:29 and when I finally when they embraced
15:32 that you were really there to support
15:34 them so that’s what I would say this
15:37 should be a no-brainer for everybody to
15:40 at least look into if you cannot adopt
15:43 it for some
15:45 reason fine but at least you know it’s
15:48 there and at least it’s something you
15:49 can strive to but if it is for you or
15:53 you can make it work for you which you
15:55 should be able to do um it is super
15:58 important Direct Mail 2.0 can help you
16:01 if I can just say one other thing that I
16:03 learned at your conference that that I I
16:05 repeat these things because I think that
16:08 they are so
16:09 important I recall a case study for a um
16:15 for a a a what’s it I’m sorry a
16:18 university oh and the university sent
16:21 out um postcards and uh was getting
16:25 people and it was easy enough to track
16:28 who was on the website doesn’t mean you
16:30 have to contact them but you can still
16:32 understand that they were there yeah and
16:34 they were able through you have a lot of
16:36 tools uh that help people match
16:39 addresses and social media and all this
16:42 other stuff but the most interesting
16:43 thing to me was that the colleges were
16:46 able to see the IP addresses that were
16:50 consistently clicking on financial aid
16:53 information and that enabled the printer
16:56 to go back to the school and say we have
17:00 a list of people who are probably
17:02 further down the sales cycle so to speak
17:08 let’s specifically start sending them
17:11 financial aid information and that
17:14 actually helps customers print smarter
17:17 which means that they can add a little
17:19 more money to the direct mail to track
17:22 it and they don’t have to uselessly
17:25 spray and pay prey in the printer verse
17:28 sorry I told you I could go on and on
17:30 about no I mean it’s a good point
17:33 because personalization in mail is so
17:35 integral and in today’s current time and
17:36 space customers are wanting more
17:39 targeted mailing lists and and that’s a
17:41 great way to do that is to tap into
17:43 technology that can provide you
17:45 ammunition and that information where
17:47 you can cohesively put that type of a
17:49 campaign together and they they actually
17:51 got a 25% response rate on that mail
17:54 campaign and you know it makes sense
17:56 right because it’s the right people at
17:58 the right place at the right time with
17:59 the right offer you know it’s checking
18:01 off all the boxes of an effective
18:03 marketing strategy so um you know it’s
18:06 just proofing the pudding of what
18:07 technology can do to help make mail more
18:09 effective so yep but um I I think that
18:14 we’re already out of time here so no no
18:17 go ahead we started we started a little
18:18 late um definitely get to your other
18:21 questions of time so you know I I just
18:24 wanted to kind of throw in this one more
18:26 question because I think it’s so
18:27 integral right and and I think a a big
18:30 challenge in the print industry uh is
18:33 the attraction of workers right we we
18:36 need to make print look more sexy and
18:38 more attractive and attract this younger
18:40 demographic especially from a sales
18:43 perspective right we’ve got account
18:45 managers that are aging out or they’re
18:46 just managing their accounts and we need
18:48 to get some thirsty Hunter salespeople
18:51 into this industry that want to go out
18:53 and and tell people how amazing Direct
18:56 Mail is and how amazing print is and and
18:58 go out there and sell it so I mean
19:00 Deborah do you think a technology like
19:02 this can help attract a younger
19:03 Salesforce to the print
19:05 industry I mean anything having to do
19:08 with technology should be an an
19:10 attractive thing to a a gen Zer in in
19:14 some fashion um and then to um as long
19:18 as they understand that um how important
19:22 this their role is in in the company to
19:26 help this technology move forward to
19:28 they might understand it faster than
19:30 than somebody else that’s already in the
19:33 print shop but to to
19:35 actually just let them have at it and
19:38 give you feedback on what they think
19:41 about it and the messaging they would uh
19:44 share about it instead of like trying to
19:46 for Speed technology no this is what we
19:49 use it for and this is how we sell it
19:51 just say have at it you look at it how
19:55 would you sell it to to somebody your
19:57 your age How would how would you use it
20:00 don’t listen to about how I use it how
20:02 would you use it and I think that there
20:04 is a real opportunity to make them
20:08 thought leaders in in the printing
20:10 companies instead of entry-level
20:12 employees who just get things dumped on
20:14 them so that’s I think it is a gateway
20:17 to to uh uh more communication uh
20:21 employees for sure communication
20:23 channels sure yeah I mean and uh Brandy
20:27 do you feel like is this technology has
20:29 giv you an edge you know from a sales
20:32 perspective not just for you know
20:34 acquiring new revenue streams from your
20:35 existing customers but having that
20:37 opportunity to go out and present
20:39 something different and acquire new mail
20:42 business well I think Alex really said
20:44 it well when he said he’s giving a
20:46 presentation and people are leaning in
20:50 um it’s just completely night and day
20:53 day with this technology because
20:55 previous to that it was um just Direct
20:59 Mail we were doing digital but digital
21:01 was kind of Standalone but in to enable
21:05 to have everything works seamlessly
21:07 together and what we’re hearing or what
21:09 I’m hearing more and more when I’m
21:11 talking to new clients is that they are
21:13 doing more with less people everybody’s
21:16 busy they’ve got you know there’s lots
21:18 of turnover and so the people that are
21:20 there are often tasked with doing a much
21:23 larger uh lift in the marketing
21:26 campaigns they’re doing so the fact that
21:29 they’re able to see everything for a
21:32 campaign in One dashboard it’s just huge
21:35 I mean that’s really where people their
21:37 ears are perking up and you know I I
21:40 like to say previously how we did it is
21:41 we might drop a direct mail campaign uh
21:44 over here we might also send an email
21:47 separately um we’d be doing a digital
21:49 campaign separately and so then we’d
21:51 kind of have to report that back
21:53 differently we’d have a separate uh
21:56 technology for doing the call track
21:58 tracking we’d have separate reporting
22:00 for the
22:01 retargeting um and so to have everything
22:04 in one spot it’s just been amazing our
22:09 clients are just yeah we streamlined
22:12 yeah streamlined is just and save people
22:15 and not only I mean you’ve heard Alex
22:17 and you know Deborah talk about you know
22:18 case studies and and how much more
22:20 profitable it is but it it Bears
22:24 repeating or bears mentioning that the
22:26 time savings are something that people
22:29 often aren’t aware of but when you’re
22:31 presenting that and you talk about you
22:33 know how long does it take you to take
22:36 the results from all of these different
22:38 pieces of Technologies on your marketing
22:40 campaign and aggregate it together so
22:44 now not only is all that technology
22:46 aggregated in one place but you can
22:49 quickly compare previous campaigns it’s
22:52 just it’s amazing
22:55 convert thanks so much Brandy Alex
22:57 anything to add to that a few things and
23:00 I’ll do it as quickly as I can based on
23:02 time but Morgan to to reference your
23:04 last question as far as drawing younger
23:06 talent in the industry um two our last
23:09 two sales rep ties now one of them was a
23:12 was a senior salesperson who been doing
23:14 it for a while but she heard about our
23:17 Omni Channel offering and that was very
23:19 appealing to her because she wanted to
23:20 come on board because she had heard
23:23 about it and just like uh Brandy was
23:25 saying it was all so siloed and clunky
23:27 wherever else she heard it and she’s
23:29 like wait this is One dashboard and it
23:31 it’s all-encompassing within one
23:32 campaign I was like yeah this is exactly
23:34 how it works yeah and she’s doing great
23:36 with it uh you know Andrea and um and uh
23:40 Patrick was a young young sales guy who
23:43 came into our company and he wanted to
23:44 leave the industry but when he came
23:46 across us and everything we were doing
23:48 he was just like no I really think I can
23:49 sell this now he’s ramping up and
23:51 everything but two additional sales reps
23:55 that we you know without DM 2.0 that was
23:58 a big draw for them so that’s the first
24:00 thing we’ve had customers leave to go
24:03 get a cheaper printer um based on you
24:06 know they could save a few bucks on
24:08 their direct mail campaign and they came
24:10 back because they’re like well they just
24:11 can’t provide the data you guys provided
24:13 on the campaign the last the the the
24:16 last two things the third thing I’m
24:17 about to say that I really shouldn’t
24:19 admit but you’re gonna Morgan and I
24:22 haven’t I haven’t told you yet but um we
24:25 had a uh we had a call tracking issue
24:27 where a customer had decided to stop uh
24:31 DM 2.0’s campaign and I told him you
24:35 need to update the call tracking number
24:36 because the call tracking number is not
24:38 going to work and they sent new files
24:40 they never updated it they didn’t catch
24:42 it so the old call tracking number for
24:45 DM 2.0 ended up printing on there and
24:47 guess what they called me in a month and
24:49 say our phone calls have dropped off
24:50 what is going on and I said hey I told
24:53 you your call tracking number is going
24:55 to be deactivated and you guys never
24:56 updated the number so while I feel
24:59 terrible that that happened it proves
25:01 that much more that the only place that
25:03 call tracking number was on was their
25:05 direct mail piece yeah they were they
25:08 they estimated they missed out on like
25:10 80 phone calls in a month W so there’s a
25:13 lot of opportunity there and so again
25:16 like everyone every one of us who’s been
25:18 in printing you know all the printers
25:19 listening you all know that that’s
25:21 happened to you before too so don’t act
25:22 like it hasn’t
25:24 um yeah but then finally the lead match
25:28 pixel code it’s a catchall for
25:31 everything you’re doing so it’s not just
25:33 for the direct mail if they could be
25:35 running email campaigns they could be
25:36 running other Google ads they could be
25:38 running so many other campaigns that has
25:40 nothing to do with the printer yet we
25:42 are the ones providing them with all the
25:44 the the physical mailing addresses of
25:46 all their other marketing efforts for
25:49 pennies on what a usual lead would cost
25:51 what’s the average cost of the lead I
25:52 think in I don’t know in most Industries
25:54 B2B I thought it was I heard it was $180
25:57 they can get approximately on average
26:00 that’s the average cost of a lead yeah
26:02 oh yeah here’s here’s your lead for 30
26:04 cents thanks I mean like it’s just it’s
26:08 and and Deborah I don’t know if you
26:10 remember this line um but uh God I can’t
26:12 remember her name but I learned so much
26:14 from her at Market Edge she had said her
26:16 line that I’ve been using nonstop since
26:18 then was so you’re gonna pay 38 cents
26:22 for postage and you’re not going to pay
26:24 for what less cost than Postage and
26:26 you’re not and you’re going to get 14 or
26:28 15 more touches help me understand why
26:31 why you’d pay for postage and not get
26:32 any information but for just less than
26:35 that you could get this many more
26:36 touches and gather This Much Information
26:38 help me understand why you wouldn’t want
26:40 to do that and when they sit around and
26:42 think about it they go yeah yeah all
26:44 right let me let me let me go back to my
26:45 team and and figure out how to make this
26:47 work so and the I’ll finish with your
26:51 guys just helping us sell it and the
26:54 co-sales and everything else has just
26:56 been so huge and you know a big part of
27:00 our success so couldn’t be uh couldn’t
27:03 be better Partners in that way thank you
27:06 Alex I appreciate that thank you you’re
27:10 are welcome I’d love to say one more
27:12 thing if if I can then we we wrap it up
27:14 Morgan um you mentioned this it in the
27:17 beginning but just in case it didn’t go
27:19 through people’s ears into their brain
27:22 you can white label Direct Mail 2.0 to a
27:28 unique service that nobody else has like
27:30 Direct Mail accelerator response Ranger
27:34 I don’t care what you call it but people
27:36 can’t price it out if they don’t know
27:38 what’s behind it and Direct Mail 2.0 is
27:41 not trying to own that space they just
27:43 want to help you do better so I will TR
27:47 kick it back to you to wrap up and then
27:50 you have a breakout room and then we
27:52 we’re going to start the next session
27:54 after some a commercial break go ahead
27:56 Morgan round it up thank you thank you
27:58 so much and and thank you Alex and
28:00 Brandy I mean you guys have been amazing
28:02 Partners to dark mail 2.0 and they’re
28:05 just wonderful people to work with in
28:06 general I mean if you’re looking for
28:07 direct mail or marketing Services I I
28:09 would highly recommend either one of
28:11 them Deborah thank you so much for your
28:13 contribution to our panel um so anybody
28:16 that would like to learn a little bit
28:17 more about Omni Channel marketing or our
28:19 Direct Mail 2.0 platform uh I’m going to
28:21 hop over into our breakout room and do a
28:24 quick demo and so I really appreciate
28:26 the inclusion today and and thanks
28:28 everybody have a great evening thanks
28:30 everybody we will be right back after a
28:32 short commercial break with Trish rowski
28:36 Daniel dejon and Vicky stroll try to
28:39 keep calm everybody we’ll be right
28:42 back