The Next Frontier of Digital Mail: Technologies That Connect Printers to Revenue & Customers to Results

0:04 okay we are back I think are we

0:08 back I’m here we’re back yes there we

0:12 are um this is going to be a very

0:15 interesting session I am gonna host it

0:19 for like the next 40 seconds and then

0:22 I’m actually going to join the panel and

0:25 why am I joining the panel I actually

0:27 requested to join this panel this topic

0:31 is super important to me um it has been

0:35 super important to me for the longest

0:37 time and that is how do we show how do

0:42 we prove the impact of a printed piece

0:47 and certainly Direct Mail 2.0 is one of

0:51 the tools and technologies that makes

0:52 that happen uh Morgan is the um oh

0:58 Morgan I don’t have your title in front

0:59 of me all son for some reason there you

1:01 are is the senior vice president of

1:04 sales and marketing at Direct Mail 2.0 I

1:07 also want to give a shout out to Bradley

1:10 uh who is the uh the CEO of direct mail

1:13 2.0 has just been tremendous partners of

1:17 of the printer verse for a long time and

1:19 I’m thrilled that you’re joining us here

1:22 and I’m actually going to turn over

1:23 hosting duties of this session to you

1:28 thanks Deborah I’m thrilled to have

1:30 opportunity to be a part of this event

1:31 and I honestly have to say I’ve been

1:33 tuning in pretty much all day and I’m

1:36 super impressed at a comprehensive group

1:39 of talented individuals solid content

1:41 the delivery the platform I mean really

1:44 just outstanding so I can’t imagine how

1:46 much work went into this so I just

1:48 wanted to personally thank you Deborah

1:50 for all of your efforts and and really

1:52 just for everything you do for the

1:53 industry as a whole thank you um but a

1:56 little bit about direct Mill 2.0 our

1:58 sole purpose is to make Direct Mail the

2:00 most effective form of marketing by

2:03 integrating it with Cutting Edge

2:04 technology and currently we have a 14

2:07 technology marketing automation platform

2:09 with a real-time reporting dashboard

2:11 because tracking and and proving the

2:13 effecacy of mail and showing that

2:14 reporting is so important um and that

2:18 all integrates into Direct Mail

2:19 campaigns to track show attribution and

2:21 lift the response rate of mail about 23

2:23 to 46% for pennies per mail piece and we

2:27 are known for having one of the most

2:28 comprehensive Sol solutions for Omni

2:31 Channel enhanced mail campaigns and uh

2:33 Printers White Label and reseller

2:35 platform to add value to their client St

2:37 mail campaigns and acquire new mail

2:39 business by offering something Above and

2:42 Beyond Inc on paper so basically we are

2:45 all about making mail more effective uh

2:48 on numerous fronts for print mailers

2:49 marketers and the industry as a whole

2:52 and I have the pleasure of having an a

2:54 steam panel today to speak to how

2:56 technology improves mail and adds value

2:58 for printers one of which is is the one

3:00 the only Deborah Gorn and I also have

3:03 two of our resellers on and our first

3:06 panelist is Alex feckner he’s the

3:08 Director of Business Development and

3:10 part owner of advertisers printing Alex

3:12 you want to tell us just a little bit

3:14 about advertisers

3:15 printing yes ma’am thank you Morgan and

3:19 thank you for uh having me on uh uh Alex

3:22 Fekner advertisers Printing St Louis

3:24 Missouri uh been in business for a

3:27 hundred years I’m the fourth gener a to

3:30 come into the company been with the

3:31 company for 15 years uh director of

3:34 sales and business development and uh

3:37 how I became partners with uh DM 2.0 was

3:41 uh you know ran into them at the

3:42 printing shows and you know being a

3:46 younger guy in the uh industry I saw it

3:48 and it just made sense um because I knew

3:51 that there was a lot more you could be

3:52 doing with your direct mail and I knew

3:54 it was going to give me an edge against

3:56 my competition so um roughly 30 40

4:00 million pieces of mail per year and

4:02 hoping to grow that a bunch next year

4:04 that’s awesome 100 years in business a

4:07 very remarkable accomplishment so I

4:09 don’t know if you’ve seen some of Alex’s

4:11 marketing content that they’ve been

4:12 pushing out on LinkedIn but it’s pretty

4:14 solid stuff so um and then next we have

4:18 Brandy SMY she’s a marketing consultant

4:20 and owner of Color Works Brandy you want

4:21 to tell us a little bit about Color

4:24 Works uh sure and I did want to thank

4:26 you both for allowing me to be here

4:28 today it’s really EXC exting to be able

4:30 to share how we’ve been able to

4:32 integrate digital and these new

4:35 technologies into our company because

4:37 it’s it’s just made uh worlds of

4:39 difference uh what’s interesting is both

4:42 Alex and our company our company as well

4:44 is a hundred years this year we

4:46 celebrated yeah it’s crazy absolutely

4:49 crazy we just uh posted on LinkedIn I

4:51 think it was last last week we had the

4:53 celebration so uh the ownership is thank

4:57 you Yes we made it

5:00 and that was not without a lot of

5:01 Reinventing and uh uh Direct Mail 2.0

5:05 was a huge part of that but um we’re an

5:08 integrated marketing company which means

5:10 that we can handle everything from copy

5:13 and design all the way through to print

5:15 and mail and um as Deborah was saying

5:18 you know don’t say no to the client

5:20 that’s really enabled us to evolve that

5:22 all our product offerings um cover just

5:25 about anything in marketing I like to

5:27 say other than TV or radio so other than

5:29 those two things were able to handle uh

5:32 projects for our clients phenomenal

5:34 thank you Brandy um and then last but

5:37 not least is Deborah Korn Intergalactic

5:40 ambassador to the pre for print media

5:42 center Deborah uh you want to tell us a

5:44 little bit about print media center D

5:46 thank you so much just just very quickly

5:48 I provide print inspiration and

5:50 resources to print marketing

5:51 professionals around the world and um

5:55 one of the things one of the

5:56 conversations I have all the time is

5:59 proof what is the proof that Print Works

6:02 um and so I’m just so honored that you

6:06 allowed me on this panel because Direct

6:09 Mail 2.0 is proof that print works with

6:14 the right message of the right campaign

6:16 at the right time with the right

6:18 recipient you need you need more than

6:20 just technology on mail uh you know to

6:23 to get a response to it but certainly um

6:26 at the end of the day people want to

6:29 understand what they got from that spend

6:32 and there was a time where well how many

6:33 people called the 1 1800 number today

6:36 you know and what if that mail was

6:38 delayed and you don’t know if they’re

6:40 calling it you know on a certain day or

6:42 they got somebody else’s mail so there’s

6:45 I’m just really super excited to be here

6:47 so thank you for the opportunity well

6:50 I’m gonna host your session for you in

6:52 like two seconds amen I like what you

6:54 said that it has to have all the right

6:56 components for to of an effective mail

6:58 campaign because we’re not miracle

7:00 workers but we do enhance mail campaigns

7:04 so um but today’s session is the next

7:06 Frontier of digital mail technologies

7:08 that connect printers to revenue and

7:09 customers to results so this will be a

7:11 discussion about the advantages of

7:13 adding technology to direct mail and the

7:15 benefits of doing so to make mail more

7:17 effective attractive and sticky and uh

7:20 the ancillary benefits that come with

7:22 that such as driving Revenue while

7:23 lifting the response and results of mail

7:25 campaigns now this session will be

7:27 purely educational but if anybody is

7:29 interested in learning more about our

7:30 company uh I will be hosting a demo in

7:32 the breakout session right after this

7:35 okay so um let’s go ahead and kick this

7:37 off um I’ll start with you Brandy what

7:40 what does digitally enhanced mail or

7:42 digital mail mean for your printing

7:44 services and when and why did you decide

7:47 to introduce this type of omni Channel

7:49 offering into your organization and what

7:51 has it done for your company from a

7:53 revenue and growth

7:55 perspective uh we started back in 2021

8:00 um so at that time we were already

8:02 realizing for a good bit of a good

8:04 period of time that we really needed to

8:06 differentiate ourselves from other print

8:09 providers and marketing providers so we

8:11 had started down the path of um being

8:15 specific in some verticals for instance

8:18 Credit Unions Senior Living other

8:20 financial institutions so in

8:22 specializing that way that gave us our

8:24 initial Edge but we realized that we

8:26 needed to go one step further um and

8:28 that was by adding the digital onto the

8:31 direct mail so that we could really um

8:34 show attribution to the campaigns that

8:36 we were running for our clients previous

8:39 to that we were doing digital separately

8:41 I sometimes I’ll say it’s traditional

8:43 digital because uh which is really a

8:46 misnomer but digital was kind of over

8:48 here and it was separate and apart from

8:50 direct mail so we really wanted to be

8:53 able to combine that and show that

8:55 attribution for direct mail so it was

8:58 kind of a no-brainer for us to do that

9:00 after taking that step of uh

9:02 specializing in a vertical this was just

9:04 that next step and um it has been

9:08 enabled us to be much more profitable so

9:11 I would say that our jobs are routinely

9:13 25% more profitable uh than our typical

9:17 print job so that’s really that’s been

9:19 huge for us and that differentiation has

9:22 also just been a game Cher uh because we

9:25 were able to do both um not just print

9:28 but all that creative before it goes to

9:30 print often times we would be

9:32 competitors of not just um other

9:35 printers but also advertising agencies

9:38 so the fact that we could start and do

9:41 that whole campaign with the creative

9:44 through to direct mail with digital

9:46 advertising agencies are not doing that

9:49 um they’re they they are very proficient

9:51 in digital only but the problem with

9:54 that is is if you only have a hammer

9:57 every problem looks like a nail

9:59 so and so by having everything together

10:03 being able to kind of bring that uh the

10:05 best of everything together it’s really

10:07 enabled us to be much more um

10:09 differentiated and profitable awesome

10:13 Alex did you have anything to add to

10:15 that I mean is your story similar

10:21 or did we lose

10:23 Alex wait you might be

10:27 muted can you hear me now

10:29 yes yeah all right it didn’t show I was

10:32 being muted but no um just to add to

10:35 what Brandy was saying and everything

10:37 you know it’s funny I think I got to

10:39 meet and uh be friends with Deborah down

10:42 at DM 2.0’s first conference and we saw

10:44 each other in the elevator and started

10:46 talking and you know we were just like

10:47 holy oh excuse me um no this is an

10:50 amazing well this is an amazing thing to

10:52 marry together and something that always

10:53 bothered me as being a printer is uh

10:56 when I talk to people about their

10:57 marketing they would say well it’s you

10:59 know it’s got to all be digital or you

11:01 know it’s it it was so such a print

11:05 versus digital and I was like it can’t

11:07 be that way you know they complement

11:08 each other so well so when I came across

11:10 DM 2.0 knowing that I could connect

11:13 those worlds and make uh make it more

11:15 effective and ultim return a higher Roi

11:17 for my customers it just made sense and

11:20 for what it’s done for us as a company

11:22 is I’m not really looked at as that

11:26 print salesman anymore like I’m just not

11:28 I’m not a commoditized guy that’s coming

11:30 in there when I actually start talking

11:32 about hey well I can track your mail I

11:35 can add you know call tracking to it we

11:37 can collect leads and we can show you

11:38 all this data on a dashboard they

11:40 actually start to lean in and they go

11:42 well tell me more about that and uh it’s

11:45 uh it’s done great things for uh for us

11:49 landing new appointments and uh you know

11:52 I’ve got case studies we can talk about

11:54 I don’t want to take up too much time

11:55 but um we had a nonprofit one that uh

11:59 we’ll just say that the uh the four drop

12:02 campaign paid for the printing and

12:04 Direct Mail 38 times over um with your

12:08 offering so Morgan you guys got got that

12:10 case study but uh the museum right yeah

12:14 the the Holocaust Museum yeah yeah it

12:18 was h two drops of building awareness

12:20 and then two drops of asking um to the

12:22 leads we generated and the goal was to

12:24 raise you know $2 million and we uh we

12:29 capped out I think close to four million

12:31 on $80,000 in print and postage so uh

12:35 yeah they uh they’re they’re still doing

12:36 campaigns and uh it’s the new that’s the

12:38 what they keep doing and it’s been great

12:41 in home services and if my ADD is taken

12:43 over and I’m taking us down me to shut

12:46 up thanks Alex no I mean it’s it’s just

12:51 wonderful that this has had the opp the

12:53 ability and opportunity to to drive such

12:55 good results for you be a differentiator

12:58 unique selling proposition but more

13:00 importantly um it’s added a lot of value

13:02 for your clients right and I think

13:04 that’s most important and it really

13:06 creates that stickiness with mail right

13:08 and when you’re driving those kind of

13:10 results for a client they’re going to be

13:12 a lot less likely to say I don’t know if

13:16 I I want to look at at at using Direct

13:18 Mail anymore or maybe I want to shift my

13:20 budget into digital right because

13:21 they’re getting so much paying for their

13:23 buck with the direct mail they’re seeing

13:25 that tracking they’re seeing that

13:26 reporting and there’s that stickiness

13:28 there right so absolutely Absolut good

13:31 stuff um Deborah what are your thoughts

13:34 on digital males and offering in your

13:36 opinion is there a need for this and why

13:40 I couple years ago I uh would do a

13:43 presentation and one of the sections

13:45 would be uh talking about holes in the

13:48 wine list you know everybody thinks that

13:50 they they have a restaurant and they

13:52 have this wine list that pairs with all

13:54 the food and then all of a sudden a very

13:57 crafty wine distributor comes along and

14:00 says yes you have a lovely wine list

14:03 that pairs with all your food but do you

14:05 know that you’re missing one wine here

14:08 and one wine there now if somebody’s

14:11 bringing that additional value to the

14:14 table and can help you see things that

14:17 you don’t see can help you serve your

14:20 customers in a way that you’re not

14:22 currently doing and can also do give you

14:26 all the other wines you already have why

14:30 would you not want to work with those

14:33 with that company and that is how I

14:35 think about Direct Mail 2.0 it is the

14:40 whole in the wine list that I guarantee

14:43 most of your competition out there is

14:46 not tapping into and there are reasons

14:51 for that but mostly I feel it’s

14:54 because it it is technology becomes this

14:58 over

14:59 overwhelming thing you know it’s not

15:01 what we’re good at it’s not what we do

15:04 but if you’ve ever had the honor and

15:06 privilege of attending a direct mail 2.0

15:09 conference they help you they will

15:12 freaking sell it for you they will help

15:14 you do everything I mean I remember the

15:17 first couple of conferences I went to

15:19 you were just trying to tell people what

15:21 the product was and I was sitting next

15:23 to people writing checks and I was like

15:25 what is going on at this conference what

15:29 and when I finally when they embraced

15:32 that you were really there to support

15:34 them so that’s what I would say this

15:37 should be a no-brainer for everybody to

15:40 at least look into if you cannot adopt

15:43 it for some

15:45 reason fine but at least you know it’s

15:48 there and at least it’s something you

15:49 can strive to but if it is for you or

15:53 you can make it work for you which you

15:55 should be able to do um it is super

15:58 important Direct Mail 2.0 can help you

16:01 if I can just say one other thing that I

16:03 learned at your conference that that I I

16:05 repeat these things because I think that

16:08 they are so

16:09 important I recall a case study for a um

16:15 for a a a what’s it I’m sorry a

16:18 university oh and the university sent

16:21 out um postcards and uh was getting

16:25 people and it was easy enough to track

16:28 who was on the website doesn’t mean you

16:30 have to contact them but you can still

16:32 understand that they were there yeah and

16:34 they were able through you have a lot of

16:36 tools uh that help people match

16:39 addresses and social media and all this

16:42 other stuff but the most interesting

16:43 thing to me was that the colleges were

16:46 able to see the IP addresses that were

16:50 consistently clicking on financial aid

16:53 information and that enabled the printer

16:56 to go back to the school and say we have

17:00 a list of people who are probably

17:02 further down the sales cycle so to speak

17:08 let’s specifically start sending them

17:11 financial aid information and that

17:14 actually helps customers print smarter

17:17 which means that they can add a little

17:19 more money to the direct mail to track

17:22 it and they don’t have to uselessly

17:25 spray and pay prey in the printer verse

17:28 sorry I told you I could go on and on

17:30 about no I mean it’s a good point

17:33 because personalization in mail is so

17:35 integral and in today’s current time and

17:36 space customers are wanting more

17:39 targeted mailing lists and and that’s a

17:41 great way to do that is to tap into

17:43 technology that can provide you

17:45 ammunition and that information where

17:47 you can cohesively put that type of a

17:49 campaign together and they they actually

17:51 got a 25% response rate on that mail

17:54 campaign and you know it makes sense

17:56 right because it’s the right people at

17:58 the right place at the right time with

17:59 the right offer you know it’s checking

18:01 off all the boxes of an effective

18:03 marketing strategy so um you know it’s

18:06 just proofing the pudding of what

18:07 technology can do to help make mail more

18:09 effective so yep but um I I think that

18:14 we’re already out of time here so no no

18:17 go ahead we started we started a little

18:18 late um definitely get to your other

18:21 questions of time so you know I I just

18:24 wanted to kind of throw in this one more

18:26 question because I think it’s so

18:27 integral right and and I think a a big

18:30 challenge in the print industry uh is

18:33 the attraction of workers right we we

18:36 need to make print look more sexy and

18:38 more attractive and attract this younger

18:40 demographic especially from a sales

18:43 perspective right we’ve got account

18:45 managers that are aging out or they’re

18:46 just managing their accounts and we need

18:48 to get some thirsty Hunter salespeople

18:51 into this industry that want to go out

18:53 and and tell people how amazing Direct

18:56 Mail is and how amazing print is and and

18:58 go out there and sell it so I mean

19:00 Deborah do you think a technology like

19:02 this can help attract a younger

19:03 Salesforce to the print

19:05 industry I mean anything having to do

19:08 with technology should be an an

19:10 attractive thing to a a gen Zer in in

19:14 some fashion um and then to um as long

19:18 as they understand that um how important

19:22 this their role is in in the company to

19:26 help this technology move forward to

19:28 they might understand it faster than

19:30 than somebody else that’s already in the

19:33 print shop but to to

19:35 actually just let them have at it and

19:38 give you feedback on what they think

19:41 about it and the messaging they would uh

19:44 share about it instead of like trying to

19:46 for Speed technology no this is what we

19:49 use it for and this is how we sell it

19:51 just say have at it you look at it how

19:55 would you sell it to to somebody your

19:57 your age How would how would you use it

20:00 don’t listen to about how I use it how

20:02 would you use it and I think that there

20:04 is a real opportunity to make them

20:08 thought leaders in in the printing

20:10 companies instead of entry-level

20:12 employees who just get things dumped on

20:14 them so that’s I think it is a gateway

20:17 to to uh uh more communication uh

20:21 employees for sure communication

20:23 channels sure yeah I mean and uh Brandy

20:27 do you feel like is this technology has

20:29 giv you an edge you know from a sales

20:32 perspective not just for you know

20:34 acquiring new revenue streams from your

20:35 existing customers but having that

20:37 opportunity to go out and present

20:39 something different and acquire new mail

20:42 business well I think Alex really said

20:44 it well when he said he’s giving a

20:46 presentation and people are leaning in

20:50 um it’s just completely night and day

20:53 day with this technology because

20:55 previous to that it was um just Direct

20:59 Mail we were doing digital but digital

21:01 was kind of Standalone but in to enable

21:05 to have everything works seamlessly

21:07 together and what we’re hearing or what

21:09 I’m hearing more and more when I’m

21:11 talking to new clients is that they are

21:13 doing more with less people everybody’s

21:16 busy they’ve got you know there’s lots

21:18 of turnover and so the people that are

21:20 there are often tasked with doing a much

21:23 larger uh lift in the marketing

21:26 campaigns they’re doing so the fact that

21:29 they’re able to see everything for a

21:32 campaign in One dashboard it’s just huge

21:35 I mean that’s really where people their

21:37 ears are perking up and you know I I

21:40 like to say previously how we did it is

21:41 we might drop a direct mail campaign uh

21:44 over here we might also send an email

21:47 separately um we’d be doing a digital

21:49 campaign separately and so then we’d

21:51 kind of have to report that back

21:53 differently we’d have a separate uh

21:56 technology for doing the call track

21:58 tracking we’d have separate reporting

22:00 for the

22:01 retargeting um and so to have everything

22:04 in one spot it’s just been amazing our

22:09 clients are just yeah we streamlined

22:12 yeah streamlined is just and save people

22:15 and not only I mean you’ve heard Alex

22:17 and you know Deborah talk about you know

22:18 case studies and and how much more

22:20 profitable it is but it it Bears

22:24 repeating or bears mentioning that the

22:26 time savings are something that people

22:29 often aren’t aware of but when you’re

22:31 presenting that and you talk about you

22:33 know how long does it take you to take

22:36 the results from all of these different

22:38 pieces of Technologies on your marketing

22:40 campaign and aggregate it together so

22:44 now not only is all that technology

22:46 aggregated in one place but you can

22:49 quickly compare previous campaigns it’s

22:52 just it’s amazing

22:55 convert thanks so much Brandy Alex

22:57 anything to add to that a few things and

23:00 I’ll do it as quickly as I can based on

23:02 time but Morgan to to reference your

23:04 last question as far as drawing younger

23:06 talent in the industry um two our last

23:09 two sales rep ties now one of them was a

23:12 was a senior salesperson who been doing

23:14 it for a while but she heard about our

23:17 Omni Channel offering and that was very

23:19 appealing to her because she wanted to

23:20 come on board because she had heard

23:23 about it and just like uh Brandy was

23:25 saying it was all so siloed and clunky

23:27 wherever else she heard it and she’s

23:29 like wait this is One dashboard and it

23:31 it’s all-encompassing within one

23:32 campaign I was like yeah this is exactly

23:34 how it works yeah and she’s doing great

23:36 with it uh you know Andrea and um and uh

23:40 Patrick was a young young sales guy who

23:43 came into our company and he wanted to

23:44 leave the industry but when he came

23:46 across us and everything we were doing

23:48 he was just like no I really think I can

23:49 sell this now he’s ramping up and

23:51 everything but two additional sales reps

23:55 that we you know without DM 2.0 that was

23:58 a big draw for them so that’s the first

24:00 thing we’ve had customers leave to go

24:03 get a cheaper printer um based on you

24:06 know they could save a few bucks on

24:08 their direct mail campaign and they came

24:10 back because they’re like well they just

24:11 can’t provide the data you guys provided

24:13 on the campaign the last the the the

24:16 last two things the third thing I’m

24:17 about to say that I really shouldn’t

24:19 admit but you’re gonna Morgan and I

24:22 haven’t I haven’t told you yet but um we

24:25 had a uh we had a call tracking issue

24:27 where a customer had decided to stop uh

24:31 DM 2.0’s campaign and I told him you

24:35 need to update the call tracking number

24:36 because the call tracking number is not

24:38 going to work and they sent new files

24:40 they never updated it they didn’t catch

24:42 it so the old call tracking number for

24:45 DM 2.0 ended up printing on there and

24:47 guess what they called me in a month and

24:49 say our phone calls have dropped off

24:50 what is going on and I said hey I told

24:53 you your call tracking number is going

24:55 to be deactivated and you guys never

24:56 updated the number so while I feel

24:59 terrible that that happened it proves

25:01 that much more that the only place that

25:03 call tracking number was on was their

25:05 direct mail piece yeah they were they

25:08 they estimated they missed out on like

25:10 80 phone calls in a month W so there’s a

25:13 lot of opportunity there and so again

25:16 like everyone every one of us who’s been

25:18 in printing you know all the printers

25:19 listening you all know that that’s

25:21 happened to you before too so don’t act

25:22 like it hasn’t

25:24 um yeah but then finally the lead match

25:28 pixel code it’s a catchall for

25:31 everything you’re doing so it’s not just

25:33 for the direct mail if they could be

25:35 running email campaigns they could be

25:36 running other Google ads they could be

25:38 running so many other campaigns that has

25:40 nothing to do with the printer yet we

25:42 are the ones providing them with all the

25:44 the the physical mailing addresses of

25:46 all their other marketing efforts for

25:49 pennies on what a usual lead would cost

25:51 what’s the average cost of the lead I

25:52 think in I don’t know in most Industries

25:54 B2B I thought it was I heard it was $180

25:57 they can get approximately on average

26:00 that’s the average cost of a lead yeah

26:02 oh yeah here’s here’s your lead for 30

26:04 cents thanks I mean like it’s just it’s

26:08 and and Deborah I don’t know if you

26:10 remember this line um but uh God I can’t

26:12 remember her name but I learned so much

26:14 from her at Market Edge she had said her

26:16 line that I’ve been using nonstop since

26:18 then was so you’re gonna pay 38 cents

26:22 for postage and you’re not going to pay

26:24 for what less cost than Postage and

26:26 you’re not and you’re going to get 14 or

26:28 15 more touches help me understand why

26:31 why you’d pay for postage and not get

26:32 any information but for just less than

26:35 that you could get this many more

26:36 touches and gather This Much Information

26:38 help me understand why you wouldn’t want

26:40 to do that and when they sit around and

26:42 think about it they go yeah yeah all

26:44 right let me let me let me go back to my

26:45 team and and figure out how to make this

26:47 work so and the I’ll finish with your

26:51 guys just helping us sell it and the

26:54 co-sales and everything else has just

26:56 been so huge and you know a big part of

27:00 our success so couldn’t be uh couldn’t

27:03 be better Partners in that way thank you

27:06 Alex I appreciate that thank you you’re

27:10 are welcome I’d love to say one more

27:12 thing if if I can then we we wrap it up

27:14 Morgan um you mentioned this it in the

27:17 beginning but just in case it didn’t go

27:19 through people’s ears into their brain

27:22 you can white label Direct Mail 2.0 to a

27:28 unique service that nobody else has like

27:30 Direct Mail accelerator response Ranger

27:34 I don’t care what you call it but people

27:36 can’t price it out if they don’t know

27:38 what’s behind it and Direct Mail 2.0 is

27:41 not trying to own that space they just

27:43 want to help you do better so I will TR

27:47 kick it back to you to wrap up and then

27:50 you have a breakout room and then we

27:52 we’re going to start the next session

27:54 after some a commercial break go ahead

27:56 Morgan round it up thank you thank you

27:58 so much and and thank you Alex and

28:00 Brandy I mean you guys have been amazing

28:02 Partners to dark mail 2.0 and they’re

28:05 just wonderful people to work with in

28:06 general I mean if you’re looking for

28:07 direct mail or marketing Services I I

28:09 would highly recommend either one of

28:11 them Deborah thank you so much for your

28:13 contribution to our panel um so anybody

28:16 that would like to learn a little bit

28:17 more about Omni Channel marketing or our

28:19 Direct Mail 2.0 platform uh I’m going to

28:21 hop over into our breakout room and do a

28:24 quick demo and so I really appreciate

28:26 the inclusion today and and thanks

28:28 everybody have a great evening thanks

28:30 everybody we will be right back after a

28:32 short commercial break with Trish rowski

28:36 Daniel dejon and Vicky stroll try to

28:39 keep calm everybody we’ll be right

28:42 back