For XMPie’s Ayelet Szabo-Melamed, personalization can begin before a brand even knows who will ultimately interact with its product. She explains how XMPie connects print, packaging, web-to-print, QR codes, data, and AI to turn a physical product into the beginning of a personalized brand-to-consumer conversation.

In this Marketing Mondays session, host Chris Hyde welcomes Chris Minn of The Digital Ink (with a guest appearance from partner Harrison Bailey) for a candid, myth-busting look at GEO, or Generative Engine Optimization. With Google search reportedly down 40–50% since mid-2026 and ChatGPT now the third most-used way people search for anything, Chris explains why AI has become the consumer's "personal shopper"—recommending businesses based not on what looks good, but on what it can actually find and verify. Using a memorable "iceberg" analogy, he breaks down how the rich, question-based content beneath your website's surface is now what really matters, why glowing reviews on sites like Trustpilot and even Reddit carry new weight, and how the playing field has leveled so smaller shops can leapfrog bigger competitors by simply getting organized. There's no magic shortcut here—just a clear-eyed, refreshingly non-hype roadmap built on authenticity, good content, and going back to basics: knowing who you serve, what you sell, and why you're different. If you want to understand where buying print is headed before your competitors do, this one's essential viewing.

Is your website quietly sending buyers straight to your competitors? In this lively Marketing Mondays session, host Chris Hyde sits down with marketing strategist Joanne Gore of Joanne Gore Communications to unpack why so many printer websites fall flat—leading with equipment specs and industry jargon instead of the one thing buyers actually care about: how you'll help them. Joanne explains why claims like "fast turnaround" and "superior quality" no longer cut it, how you have less than five seconds to capture a visitor's attention, and why AI-driven, question-based search is raising the stakes. Along the way she shares practical, story-rich advice on finding your "quickest time to money," turning real customer wins into messaging that resonates, showcasing your work even when clients won't let you, and making your site so easy to act on that prospects can't help but come back. Whether you're a niche specialist or a general commercial printer, you'll walk away with a fresh lens on what your homepage should really be saying—and doing.

For Giovanni Vigone of Esko, faster packaging production depends on connecting the many pieces between an initial idea and the finished product on the shelf. He explains how Esko is using automation, connected workflows, and AI to help brands, converters, and other partners across the supply chain work together and accelerate time to market.

From a Norwegian village of about 1,200 people, Digital Etikett produces labels for customers far beyond its remote surroundings. COO Øyvin Tørvi helps make that possible by focusing on repeatability, customer experience, workplace culture, and a team that takes pride in what goes out the door.

Mike Rösner-Rudolf of Nobelus brings plenty of enthusiasm — and tactile examples — to this conversation at Edge Slovenia. He explains how specialty finishing can help print businesses create distinctive products and more value for their customers.

Rudolf Staffler of Müller Martini discusses the growing opportunities around digital finishing and the value of bringing the Dscoop community together. At Edge Slovenia, those connections extended from conversations on the show floor to seeing an integrated production workflow in action.

Didget Director of Sales and Marketing Lynda Finke says the South African flexible packaging company has evolved from helping brands move quickly to becoming a partner that helps them solve bigger packaging challenges. She shares how knowledge, resilience, digital print, and a willingness to keep investing are helping Didget and its customers move forward.