Integration rarely follows a straight line from disconnected systems to a perfectly automated operation. In the final conversation of Dscoop’s Integration Series, Kyle Pendley of Arizona State University, Erwin Driever of Cober Solutions, and Jay Harris and Jesse Brooks of Peczuh Printing compare what they’ve learned from connecting systems, responding to customers, moving bottlenecks, and building teams capable of keeping everything working.

This special presentation from Edge Slovenia is all about taking risks and following your passions. After years of building equipment, expertise, technology, and infrastructure to help other brands succeed, Rootree’s Phil St.Cyr began wondering what else those capabilities could create. A family project involving personalized basketballs offers a compelling example of printers using what they already know to generate demand of their own.

The environment surrounding a press can have a surprisingly large effect on what happens inside it. Merlin Technology’s Dominik Reisinger explains why controlling humidity helps printers reduce static, paper problems, misfeeds, and jams while creating more consistent production conditions.

Sun Chemical’s Marcos Valdezate sees enormous possibilities in the growing range of materials used for digitally printed labels. He explains how the company’s primers and coatings help printers work across paper, metallized, and film substrates while expanding what they can produce for labels and packaging.

For XMPie’s Ayelet Szabo-Melamed, personalization can begin before a brand even knows who will ultimately interact with its product. She explains how XMPie connects print, packaging, web-to-print, QR codes, data, and AI to turn a physical product into the beginning of a personalized brand-to-consumer conversation.

At Etivoet, innovation starts with listening closely to customers and being willing to develop a solution that may not exist yet. Director Frederik Voet explains how a third-generation Belgian family business combines long-held values with experimentation, smart technology investments, and a determination to stay ahead of what customers will need next.

In this Marketing Mondays session, host Chris Hyde welcomes Chris Minn of The Digital Ink (with a guest appearance from partner Harrison Bailey) for a candid, myth-busting look at GEO, or Generative Engine Optimization. With Google search reportedly down 40–50% since mid-2026 and ChatGPT now the third most-used way people search for anything, Chris explains why AI has become the consumer's "personal shopper"—recommending businesses based not on what looks good, but on what it can actually find and verify. Using a memorable "iceberg" analogy, he breaks down how the rich, question-based content beneath your website's surface is now what really matters, why glowing reviews on sites like Trustpilot and even Reddit carry new weight, and how the playing field has leveled so smaller shops can leapfrog bigger competitors by simply getting organized. There's no magic shortcut here—just a clear-eyed, refreshingly non-hype roadmap built on authenticity, good content, and going back to basics: knowing who you serve, what you sell, and why you're different. If you want to understand where buying print is headed before your competitors do, this one's essential viewing.