Printers face rising costs, labor shortages, and growing demands for faster turnaround. Francis McMahon and Tonya Powers explain how Tecnau and Sitma help automate the workflow from printed output through finishing, packaging, and distribution, while partnering with HP and others to keep production moving, and what they expect from every company joining the Dscoop community.

In this Marketing Mondays session we welcomed Deborah Corn of Print Media Center and Girls Who Print for “Using Trends as Selling Opportunities.” Deborah showed printers how to earn attention by connecting print to what people are already talking about. Her examples included National Donut Day promotions, Tesco’s viral soccer-ball lettuce, pizza-box “pizza bibs,” and Halloween packaging that becomes a mask. She also introduced “printmaxing,” which means selling outcomes rather than output, and pointed to opportunities in little free libraries, food trucks, local staycations, EPR regulations, and print as a trusted channel amid AI scams. Her challenge to attendees: identify a trend, connect it to print, match it to a customer, and start a conversation.

Harris & Bruno's Adil Kabel discusses how sharing expertise, understanding customer needs, and collaborating with HP can help printers unlock new opportunities.

At Dscoop Vietnam, HP’s Yoav Lotan challenged printers to look beyond the products coming off their presses and identify the valuable customer outcomes they already help to create. He outlined 3 ways to uncover new growth opportunities using capabilities they already have.

Twenty-two years ago, Jos Kabouw sat in a training session in Chile learning about digital prepress workflows from a young Peter Christiansen. Neither of them worked at GM at the time. Both were deeply involved in digital prepress and excited about where digital printing was heading.

For Cellcoat's Jonathan Smith, joining the Dscoop community paid off almost immediately. At Edge Slovenia, a conversation with a fellow print professional sparked a new equipment concept, showing how customer needs, technical expertise, and collaboration can lead to innovation.