You don't have to be a tech guru to start learning and using AI to make your work simpler, faster and more impressive. That's good news for Dscoopers, because as machine-learning pioneer Mozhgan Tavakolifard points out in this keynote presentation, AI is here to stay.

Mozhgan delivered the keynote at "Unlocking AI's Marketing Magic," the 2023 Dscoop UK Summit in Sheffield, UK. She aims to help businesses understand AI, and her presentation is ideal for printing pros skeptical about AI's place in the print industry.

AI is a journey rather than a destination, she says, and "an opportunity to transform your business with optimization and innovation." Mozhgan's keynote helps to demystify AI in print, as she shared positive examples, anecdotes and research on the technology's value and projected growth. "Now that AI is becoming more mainstream, I'm excited to see more businesses move to the next step," she said.

The keynote was part of a dynamic, interactive, two-days event where 50-plus Dscoopers test-drove AI tools in a hands-on Learning Hub, learned ways to better use data and build more traffic, learned from colleagues during a site visit to Precision Proco Group, and more. A related keynote held during the 2003 Dscoop UK Summit, presented by digital marketing expert Daniel Jenkins, explains how AI tools make marketing teams faster and more effective. Attendees returned to the office knowing how to use AI tools to target customers more effectively, increase their efficiency and deliver more personalized solutions.