In an interview with print news magazine Alabrent held during the 2024 Dscoop Barcelona Summit, Loïc shares how digitalization and personalization are reshaping the graphic industry. He emphasizes the importance of integrating innovative solutions without disregarding the value of paper in a digital-first world.

Here are four take-aways from the interview:

1. Group Diffusion Plus is a family-run business with a history rooted in personalized communication.

Their focus is on transforming client needs into innovative print and packaging solutions. Recently, the company has invested in the HP PageWide Advantage 2200, underscoring its commitment to cutting-edge technology to ensure both cost efficiency and flexibility. This investment is part of a broader strategy to stay competitive while offering sustainable and impactful printing solutions.

2. The company's collaboration with HP is important and ongoing.

Loïc highlights the strategic partnership with HP as a continual opportunity. As an early adopter of HP solutions, Group Diffusion Plus faced technical challenges but benefited from HP’s strong support system. The collaboration includes access to the latest tools and technologies, providing a competitive edge. This partnership has also enabled the company to enhance its productivity and optimize processes.

3. Paper has relevance and power in a digital world.

Loïc defends the relevance of paper despite the digital boom, emphasizing its emotional and environmental value. Paper, when sourced sustainably, can complement digital strategies by providing a tactile and personalized experience. For Group Diffusion Plus, the key lies in blending print and digital channels seamlessly to maximize impact.

4. Integrating advanced personalization strategies with traditional printing remains a significant challenge.

The ability to merge data-driven insights with print production is vital for the future. Loïc also notes the rise of the retail sector and its demand for personalized, on-demand packaging solutions. Sustainability is another driving force, pushing companies to adopt greener practices while meeting client expectations.

The full interview with Loïc appears on pages 44-45 of the November/December 2024 issue of Alabrent.