If you're not using data to make your decision making and improve efficiencies moving forward, you're going to be left behind by others who are.

That's one reason printers and partners attended the Dscoop Barcelona Summit, devoted to data and how companies can use it to make better decisions.

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Set in picturesque Barcelona, Spain, the event brought together print service providers, thought leaders and industry partners to discover how leveraging data enhances business operations and outcomes. Attendees learned how to effectively harness data to drive decision-making, optimize processes and improve customer experiences in their businesses.

Arol Viñolasis, an expert in data collection and analysis for tech companies, conducted a workshop where attendees received hands-on experience in the collection and manipulation of data. Loic Lefebvre, CEO of Groupe Diffusion Plus, shared how he and his company leverage data in everything they do.