In this fun episode of the "Unvarnished" video interview series, Rusty Pepper, Head of New Markets and Partnerships at Taylor Corporation, talks candidly about his passion for the print-on-demand (POD) market and his journey into the industry.

Rusty is hosting a new Dscoop educational series called the "Print On Demand Playbook — go here for past recordings and upcoming sessions — and he plays a pivotal role in leading POD strategies.

His career began in the agency and promotions world, where he gained a deep understanding of brand positioning and strategy. That experience helped Rusty recognize the significant opportunities in POD, and he shares his enthusiasm for the POD market in this "Unvarnished" episode.

Rusty’s current role at Taylor focuses on partnerships. “We work across all the different ways that companies are using print-on-demand," he explained, highlighting Taylor’s backend print fulfillment model that works with resellers, platforms and marketplaces.

Watch the interview to get Rusty's take on the future of POD, why the print and promotional products industries are ripe for transformation and his love for all things Texas.