Priyesh Dalmia Wants to Show Brands What's Possible

Priyesh Dalmia, founder of Spectal Pack in India, isn’t interested in playing by traditional industry rules. That mindset is helping his company grow quickly as a flexible packaging provider powered by HP Indigo technology. In less than a year, Spectal Pack has attracted more than 400 brands — a pace made possible by Priyesh’s smart marketing moves and bold leadership.

Rather than wait for customers to discover them, Spectal Pack launched an aggressive outreach strategy. They directly contacted brand owners and CMOs, offered fast turnaround (concept to shelf in 7–10 days), and attended more than 20 trade shows in eight months. Their approach included visually stunning booths and print samples that showcased the company’s capabilities while turning heads. The goal wasn’t to follow trends — it was to tell brands what was possible and help them get there faster.

They also pivoted their sales conversations away from volume buyers and procurement teams and toward marketing decision-makers. The team actively listens to marketing goals and demonstrates how digital print can unlock fast product launches, regional targeting and low-inventory flexibility. That strategic repositioning became a game-changer.

Owner Priyesh Dalmia talks about Spectal Pak's marketing, positioning and growth in this interview with Dscoop's Rashmi Sharma. He mentions how he personally scouts social media and walks supermarket aisles in new geographies to understand local products and identify target brands. It’s that kind of energy — coupled with clarity, courage and customer obsession — that’s fueling Spectal Pack’s momentum.