"I've been sticking things onto other things for a long time now," says Jay Kroll, Product Manager at General Formulations, at the beginning of this video. He has spent 20-plus years in technical sales, marketing and product development of adhesives. "Some of the challenges we face are universal."

Jay shares his knowledge here, helping printing pros who need to choose the right glue for their applications.

Key points include understanding different surfaces, the types of adhesive films and the significance of surface energy — whether high or low — in determining adhesion strength. Jay emphasizes choosing the right material based on application duration, environmental conditions (interior vs. exterior) and specific project requirements, such as wall texture, paint types and the expected longevity of the installation.

He also discusses the importance of using surface primers; understanding adhesive properties like tack and bond; and selecting between monomeric, polymeric, or cast films for different applications.

Additionally, Jay highlights General Formulations' commitment to providing customizable solutions, manufacturing capabilities and a wide range of adhesive products tailored to applications like wall graphics, vehicle wraps and short-term promotional signage. He closes by encouraging experimentation, leveraging Dscoop’s community resources for knowledge sharing and staying informed about product options as you grow in the market.