General Formulations: Versatile Media That Drive Creative Possibilities

General Formulations (GF) has been manufacturing pressure-sensitive print media for more than 70 years, continually evolving to meet the needs of digital, offset and hybrid print environments. From wide-format rolls to narrow-format sheets, GF’s cross-platform portfolio covers vinyls, laminates and specialty films engineered for durability and consistent color reproduction. The company’s strong R&D foundation and technical expertise have made it a trusted partner for converters and print providers worldwide.

In this Edge Long Beach conversation, Greg Kestler discusses how GF’s latest innovations are designed to help printers explore new markets — from interior décor and vehicle graphics to short-term promotional displays. He emphasizes the importance of balancing performance and sustainability while giving print professionals confidence in the versatility of their materials. GF’s close collaboration with printers ensures that every new product is tested for real-world applications, making it easier for customers to take on creative projects without the guesswork.

Greg also shares his appreciation for the Dscoop community as a space for collaboration and feedback, noting how valuable it is to connect directly with printers who push technology forward.