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Demystifying Direct Mail Attribution: Track & Report Results, for Real!
Posted Jul 30, 2024 | Views 293
# Artificial Intelligence
# Data
# Digital Marketing
# Direct Mail
# Education
# Sales and Marketing
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SUMMARY
This webinar delves into the enduring power of direct mail, the challenges of measuring ROI, and the importance of accurate attribution.
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CONTENT & TRANSCRIPT
Morgan DiGiorgio, SVP of Sales & Marketing at DirectMail2.0 & Who's Mailing What!, serves as the moderator of this discussion, featuring:
Brad Kugler, CEO of DirectMail2.0 & Who's Mailing What! John Miglautsch, Founder of Miglautsch Marketing Inc. *Guy Fashano, Sales Manager at Mailing Systems Inc.
This jam-packed, hour-long session, explores these topics:
Various attribution models and cutting-edge tracking techniques like unique offer codes, personalized landing pages, QR codes and more Advanced strategies such as the use of AI in mail attribution/tracking modeling, leveraging customer match, A/B testing, and matchback analysis *How to integrate your efforts with CRM and marketing automation platforms, and how to build a collaborative team for optimal results
We also cover key performance indicators, data-driven campaign optimization, and showcase real-world success stories.
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Direct Mail 2.0 Transforms Traditional Print Campaigns
Posted Aug 06, 2024 | Views 446
# Direct Mail
# Marketing
# Mailer
# Sales and Marketing
# CrossMedia
# Digital Printing
# Edge Conference
# EdgeIndy
# Innovation
# Omnichannel Marketing
# Strategy
Merging Direct Mail with Digital for Omnichannel Marketing Success
Posted Jan 02, 2024 | Views 332
# Advertising
# Automation
# Digital Marketing
# Direct Mail
# Education
# Executives
# Marketing
# Omnichannel Marketing
# Print
# Sales and Marketing
# Technology
Meet the Mailers: Direct Mail with a Personal Touch
Posted Aug 27, 2024 | Views 160
# Direct Mail
# Marketing
# Print
# Printing
# Sales and Marketing