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Demystifying Direct Mail Attribution: Track & Report Results, for Real!

Posted Jul 30, 2024 | Views 212
# Artificial Intelligence
# Data
# Digital Marketing
# Direct Mail
# Education
# Sales and Marketing
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SUMMARY

This webinar delves into the enduring power of direct mail, the challenges of measuring ROI, and the importance of accurate attribution.

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TRANSCRIPT

Morgan DiGiorgio, SVP of Sales & Marketing at DirectMail2.0 & Who's Mailing What!, serves as the moderator of this discussion, featuring:

*Brad Kugler, CEO of DirectMail2.0 & Who's Mailing What! *John Miglautsch, Founder of Miglautsch Marketing Inc. *Guy Fashano, Sales Manager at Mailing Systems Inc.

This jam-packed, hour-long session, explores these topics:

*Various attribution models and cutting-edge tracking techniques like unique offer codes, personalized landing pages, QR codes and more *Advanced strategies such as the use of AI in mail attribution/tracking modeling, leveraging customer match, A/B testing, and matchback analysis *How to integrate your efforts with CRM and marketing automation platforms, and how to build a collaborative team for optimal results

We also cover key performance indicators, data-driven campaign optimization, and showcase real-world success stories.

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