Sign in or Join the community to continue

Demystifying Direct Mail Attribution: Track & Report Results, for Real!

Posted Jul 30, 2024 | Views 283

# Artificial Intelligence

# Data

# Digital Marketing

# Direct Mail

# Education

# Sales and Marketing

Share

SUMMARY

This webinar delves into the enduring power of direct mail, the challenges of measuring ROI, and the importance of accurate attribution.

+ Read More

TRANSCRIPT

Morgan DiGiorgio, SVP of Sales & Marketing at DirectMail2.0 & Who's Mailing What!, serves as the moderator of this discussion, featuring:

*Brad Kugler, CEO of DirectMail2.0 & Who's Mailing What! *John Miglautsch, Founder of Miglautsch Marketing Inc. *Guy Fashano, Sales Manager at Mailing Systems Inc.

This jam-packed, hour-long session, explores these topics:

*Various attribution models and cutting-edge tracking techniques like unique offer codes, personalized landing pages, QR codes and more *Advanced strategies such as the use of AI in mail attribution/tracking modeling, leveraging customer match, A/B testing, and matchback analysis *How to integrate your efforts with CRM and marketing automation platforms, and how to build a collaborative team for optimal results

We also cover key performance indicators, data-driven campaign optimization, and showcase real-world success stories.

+ Read More

Watch More

Direct Mail 2.0 Transforms Traditional Print Campaigns

Posted Aug 06, 2024 | Views 442

# Direct Mail

# Marketing

# Mailer

# Sales and Marketing

# CrossMedia

# Digital Printing

# Edge Conference

# EdgeIndy

# Innovation

# Omnichannel Marketing

# Strategy

Merging Direct Mail with Digital for Omnichannel Marketing Success

Posted Jan 02, 2024 | Views 322

# Advertising

# Automation

# Digital Marketing

# Direct Mail

# Education

# Executives

# Marketing

# Omnichannel Marketing

# Print

# Sales and Marketing

# Technology

Get an Edge on Direct Mail with Competitive Intelligence & Omnichannel Marketing

Posted Jun 18, 2024 | Views 192

# Artificial Intelligence

# Direct Mail

# Omnichannel Marketing

# Sales and Marketing

# Technology

# Webinar