In this interview from Edge Indy, Morgan DiGiorgio, Senior Vice President of Direct Mail 2.0, discusses the innovative ways the company's technology enhances direct mail campaigns.

DirectMail2.0 is a marketing-based solution designed to seamlessly track the effectiveness of printers' direct mail campaigns while enhancing results through the integration of digital platforms. The company's marketing platform is designed as an omnichannel approach that helps users turn a single mail piece into multiple, repetitive impressions to the same audience across multiple platforms.

Morgan, who recently moderated this DirectMail2.0 webinar on mail attribution and tracking and who also joined Deborah Corn for this discussion about the recent MarketEdge event, highlights the importance of moving beyond cost-based competition in the print industry.

Morgan also notes the progressive mindset of Edge Indy attendees who are eager to incorporate future-driven technologies into their businesses.

Learn more about DirectMail2.0 on its Partner page of the Dscoop community platform.