When Italic Inc redefined their business strategy, they recognized the potential of social media to help reposition their brand with their target audience. To spearhead this effort, Scotty Graham was appointed to build their online presence and personality. Drawing upon his knowledge from social media brand-building courses and extensive trial and error, Scotty developed a repeatable content-producing engine that proved successful. In this session, he will share the social media blueprint that he created to connect with and grow Italic Inc's ideal audience.