Dscoop Community
+00:00 GMT
Think Big
June 23, 2023

Jose Gorbea on Elevating Your Sustainability Efforts Through Co-Creation

Jose Gorbea on Elevating Your Sustainability Efforts Through Co-Creation
# Labels & Packaging
# Sustainability

Leader talks about his passion for sustainability, HP's partnership with Sustainable Brands the importance of "mindful materialism" and more

Jose Gorbea on Elevating Your Sustainability Efforts Through Co-Creation

The benefits of storytelling and co-creation in packaging go beyond the ability to generate unique consumer experiences. On a broader level, they can help printers and brand achieve their sustainability goals.

In this Touchpoints magazine interview with Jose "Pepe" Gorbea , HP's Global Head of Brands, Agencies and Sustainable Innovation, Pepe talks about his passion for sustainability, HP's partnership with a community called Sustainable Brands, the importance of "mindful materialism" and more.

Once you get Pepe's thoughts on sustainability in packaging, watch this video that features Pepe and three leaders at the Mexico-based company Grupo Mayapack. They discuss ways to differentiate and promote the advantages of digital printing, and welcome viewers on a virtual tour of the company.

Sign in or Join the community
Innovating Print, Together

Create an account

Innovating Print, Together
Change email
e.g. https://www.linkedin.com/in/xxx or https://xx.linkedin.com/in/xxx
I agree to Dscoop Community’s Terms of Service, Code of Conduct and Privacy Policy.
Dive in
Related
7:40
video
Patrik Jenemark's Team Is Thriving in Sweden
By Darin Painter • Apr 22nd, 2024 Views 453
7:40
video
Patrik Jenemark's Team Is Thriving in Sweden
By Darin Painter • Apr 22nd, 2024 Views 453
7:46
video
Michelman Is Unleashing the Full Potential of Digital
By Darin Painter • Apr 30th, 2024 Views 854
34:49
video
Allied Printing is on a Sustainability Journey
By Darin Painter • Jul 24th, 2024 Views 462
59:02
video
POD Platforms Set New Standards for Sustainability
By Darin Painter • Oct 9th, 2024 Views 145