FLASH4 announced a major leap forward in print and packaging innovation with the installation of the HP Indigo V12 digital press and ABG Digicon finishing system at its Wisconsin headquarters. This strategic investment marks a pivotal moment in the company’s evolution — positioning FLASH4 at the forefront of intelligent, data-driven label production.
Founded in 1998, FLASH4 has grown from a single press operation into a powerhouse with over 20 presses and finishing systems, serving leading brands across industries. Known for its reliability, white-glove service, and U.S.-manufactured quality, this family run operation has built a reputation as a trusted partner to Fortune 500 companies. Now, FLASH4 is taking that legacy further, making one of its most significant investments yet to empower both its future and the success of its reseller network.
At the center of this transformation is the HP Indigo V12, one of the most advanced digital label presses in the world — unlocking unprecedented speed, precision, and creative flexibility. The press helps brands stay ahead of fast-changing market demands and consumer expectations, with innovative, next-generation packaging powered by HP digital printing. Digital enhancements available using HP Indigo liquid inks include custom-mixed special colors, fluorescents, metallics, invisible UV, raised, and more print effects – all with the ability to customize and personalize every label.
This strategic investment accelerates the launch of FLASH4’s Smart Label Packaging Division, a bold new initiative designed to meet the rapidly evolving demands of modern supply chains, e-commerce distribution, and connected consumer experiences. By merging high-speed digital printing with intelligent labeling technologies, FLASH4 is transforming labels from static identifiers into dynamic, data-enabled assets.
“Digital label printing isn’t just short run any longer,” said Michael Del Chiaro, CRO of Flash4. "We truly are one of the first to market with industrial size medium to long run digital label printing, a game changer in the pressure sensitive prime label market space.”
The Smart Label Packaging Division represents Flash4's forward-thinking commitment to addressing the evolving demands of mass shipping dependency. Anchored by state-of-the-art equipment — including the HP Indigo V12 for high-speed, vibrant, premium quality long run digital printing, ABG automated finishing systems for precision and efficiency, and a phased rollout of RFID inlay application and encoding — the division transforms traditional labels into intelligent, data-enabled infrastructure.
This platform empowers customers to:
• Reduce lead times and eliminate inefficiencies through digital-first production
• Enhance brand protection with serialized traceability and anti-counterfeiting solutions
• Gain real-time visibility across supply chains
• Meet evolving regulatory and sustainability requirements with confidence
• Scale customization without sacrificing volume economics
From high-impact branded packaging to RFID-enabled logistics solutions, FLASH4 is enabling companies to break through the noise with smarter, more meaningful, and more measurable labeling strategies.
“We’re not just adding new technology — we’re redefining what’s possible in our industry,” said Dino Valentino, CEO of FLASH4. “The combination of high-resolution digital printing, variable imaging, and RFID at scale is a true market disruption. This positions us — and our customers — to lead in a future where packaging is intelligent, connected, and essential to business performance.”
With this investment, FLASH4 is setting a new benchmark for innovation in label production— bridging the gap between print, data, and automation to deliver unmatched value in a rapidly changing market.
To learn more about FLASH4’s Smart Label Packaging Division—and how next-generation digital printing can elevate your next project— visit www.Flash4SmartLabelPackaging.com, email [email protected] or call 1-877-335-2744.
