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May 14, 2024

HP Indigo Decision Pays Off for Plezer Digital Imaging

# APJ
# Digital Printing
# HP Indigo
# Photo
# Photo Printing
# Transformation

India-based photo album printer is thriving with innovation and creativity.

Entrepreneur Dinesh Patel (aka Dineshbhai), founder of Plezer Digital Imaging in Ahmedabad, India, is a testament to the power of innovation and adaptability. He has taken the digital leap, embracing the cutting-edge technology of the HP Indigo 7900 Digital Press. The move has transformed his business by opening new avenues for growth and creativity.

In November 2020, as the world was grappling with COVID uncertainties, Dineshbhai made the bold decision to invest in the HP Indigo 7900, a 13 x 19-inch format digital sheetfed press that features major innovations in print quality, intelligent automation and media versatility.

The decision was influenced by Dineshbhai's experience with vivid pink and vivid green color photo albums, which showcased a level of vibrancy and detail that was previously out of reach to Plezer Digital Imaging.

Since adopting the HP Indigo 7900, the company has experienced rapid growth, particularly in the photo album segment. During peak season in 2023, the company printed between 200-250 albums per day.

Plezer Digital Imaging's success in the photo album market has fueled Dineshbhai's desire to diversify and explore new opportunities. After attending Dscoop community-led meetups in India in 2022 and 2023, he has been inspired to expand into commercial printing, including business cards, food packaging and brochures. Additionally, he is now creating a website to establish a direct-to-customer channel that will enable Plezer Digital Imaging to reach a broader audience and offer personalized services.

Dineshbhai’s story is an example of resilience, creativity and adaptability. His ability to pivot during challenging times and his forward-thinking approach to digital printing have made him a leader in his region in Ahmedabad. We look forward to seeing where Dineshbhai's innovative spirit will take him and his business in the coming years.

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