Florida-based marketing software firm DirectMail2.0 is at the forefront of the direct mail industry with its unique approach to automated omnichannel marketing. By integrating traditional direct mail with digital technologies, the Dscoop Partner has become an indispensable tool for print companies looking to enhance their direct mail campaigns and achieve higher ROI.

The DirectMail2.0 omnichannel ecosystem currently includes 15 features proven to lift response and ROI, including Flowcode, email follow-up, targeted and geo-fenced digital ads, USPS mail tracking and Informed Delivery, personalized landing pages, de-anonymizing pixel technology and more — all managed from a single dashboard that also reports real-time campaign results from online and offline campaign components.

Through this omnichannel approach, DirectMail2.0 users typically see a 25%–50% lift in direct mail effectiveness compared to traditional direct mail alone.

In a strategic move to further enhance its offerings, DirectMail2.0 recently acquired direct mail intelligence platform Who's Mailing What!, giving DirectMail2.0 an AI-powered direct mail database of over 1.1 billion mail pieces. The company's extensive repository of direct mail campaigns empowers print companies to ...

1. Analyze trends and best practices by examining successful campaigns across various sectors
2. Compare campaign performance against industry standards, identifying areas for improvement and setting realistic goals
3. Access a vast collection of creative direct mail pieces to inspire creativity and elevate quality.
4. Use AI-driven analytics to refine targeting, messaging and design, ensuring maximum impact for each campaign

Also, DirectMail2.0 plans to bolster its commitment to improving direct mail response through AI and machine learning to better predict and enhance campaign results with a new platform called DM20.ai. This will help advertisers better model, design and target prospects and customers with greater direct mail insights.

Book a demo.