XMPie: Everything 'One to One' from One Company

Personalization doesn’t always require knowing the customer first. Ayelet Szabo-Melamed of XMPie demonstrates how a brand can begin with digitally printed packaging designed for an unknown buyer, then use a QR code to invite whoever picks it up into an experience. As that consumer chooses to share information, the brand can respond with something relevant — perhaps a discount or other personalized content — and learn more with each interaction. Ayelet describes it as a “brand to consumer conversation,” bridging the gap between the package a company produces and the person who ultimately uses it.

That idea reflects the breadth of what XMPie brings to printers and their customers: personalization that can connect physical and digital experiences rather than ending when a printed piece leaves the press. The conversation is a reminder that personalization can become an evolving interaction, giving brands new ways to engage consumers, learn about them, and make the physical product part of a much larger one-to-one experience.