In this Marketing Mondays session, host Chris Hyde welcomes Chris Minn of The Digital Ink (with a guest appearance from partner Harrison Bailey) for a candid, myth-busting look at GEO, or Generative Engine Optimization. With Google search reportedly down 40–50% since mid-2026 and ChatGPT now the third most-used way people search for anything, Chris explains why AI has become the consumer's "personal shopper"—recommending businesses based not on what looks good, but on what it can actually find and verify. Using a memorable "iceberg" analogy, he breaks down how the rich, question-based content beneath your website's surface is now what really matters, why glowing reviews on sites like Trustpilot and even Reddit carry new weight, and how the playing field has leveled so smaller shops can leapfrog bigger competitors by simply getting organized. There's no magic shortcut here—just a clear-eyed, refreshingly non-hype roadmap built on authenticity, good content, and going back to basics: knowing who you serve, what you sell, and why you're different. If you want to understand where buying print is headed before your competitors do, this one's essential viewing.
