Dscoop Marketing Director Chris Hyde likes to play with pictures. Dscoop Content Producer Darin Painter likes to play with letters. They enjoy getting those two friends together on a daily basis to capture and amplify the success of Dscoopers around the world.
How do they approach the marketing mission of Dscoop? It's a fun cycle that begins with listening, embraces the value of content in a variety of forms, and places the ideas and inspiration of Dscoopers at center stage.
Their humor, curiosity and passion for the print industry come alive in the "Unvarnished" video interview series, which captures unscripted conversations with industry thought leaders.
In this video, marketing maestros Katy Hart from The BoxMaker, Helen Smith from Precision Proco and Steven Asumang from Elanders turn the tables on Chris and Darin, interviewing them.
Dscoop's duo talks about how they approach marketing for Dscoop, the importance of listening to the community to understand their needs, the value of connecting members to one another, the Dscoop.com platform and how they try to make each other laugh.
Get a peek inside the heads of two people who try to get inside yours.
