For more than three decades, Bob Raus has focused on the idea that automation works only when systems, people and workflows connect effectively. In this episode of "The LINK," he shares perspectives shaped by 35 years in the graphics industry and his current role helping drive automation and integration initiatives across HP Industrial Print.
Throughout the conversation, Bob explores how AI is accelerating the need for smarter integration across print environments. As workflows become more complex and customer expectations continue rising, businesses increasingly need connected systems that allow information, production and decision-making to move more efficiently across the organization. Rather than viewing automation as a single tool or isolated project, Bob encourages PSPs to think about integration as the foundation that allows automation to scale successfully.
The discussion also examines why many companies struggle when approaching automation initiatives. Bob explains that technology alone rarely solves operational challenges unless businesses first understand their processes, bottlenecks and long-term objectives clearly. That mindset has become a major focus of the Dscoop Hackathon, which Bob helps lead at Edge conferences. The Hackathon brings members together to solve real operational problems collaboratively while testing practical approaches to workflow automation and integration.
Bob also speaks about the value of print leaders openly sharing ideas, experiments and lessons learned instead of trying to navigate change in isolation. That same thinking also drives the new Dscoop Automation Club, which creates space for members to continue discussing workflow, AI and integration topics throughout the year instead of limiting those conversations to live events alone.
For PSPs trying to determine how AI, automation and integration fit into their future, this episode of "The LINK" offers an experienced and grounded perspective from someone who has spent decades helping shape how the industry grows.
