In a strategic move to bolster startup innovation, HP India Sales Pvt. Ltd. has partnered with the Atal Incubation Centre of Coffee Board (AIC-CCRI-CED). This collaboration, formalized through a Memorandum of Understanding (MoU), aims to provide startups in India with advanced digital printing and packaging solutions, equipping them to thrive in today's competitive market.

Under this partnership, HP India will offer comprehensive support to startups, including insights into industry trends, best practices, and the latest advancements in printing and packaging technologies. This initiative underscores HP's commitment to empowering emerging businesses and driving technological innovation in the industry.

The MoU was signed in May 2024 by Mr. Praveen HJ, CEO of AIC-CCRI-CED, and Mr. Appadurai, Country Manager of Indigo & Inkjet Solutions at HP India. The signing ceremony was attended by key figures such as Mr. Naipal Singh, Business Development Manager at HP India Sales, along with members of the AIC-CCRI-CED team, highlighting the importance of this partnership and the shared vision of fostering a robust startup ecosystem.

This collaboration is poised to bring significant benefits to startups, providing them with the expertise and resources needed to enhance their operational capabilities and market reach. By leveraging HP's advanced technology and industry expertise, these startups will be better equipped to navigate the complexities of the printing and packaging sectors.

Mr. Praveen HJ expressed optimism about the partnership, stating that it will provide invaluable resources and expertise in digital printing and packaging, enabling startups to enhance their operational efficiency and market reach. He emphasized the commitment to fostering an environment of innovation and growth, anticipating a transformative impact on the startup community.

Go here for a full interview with Mr. Praveen HJ about the Coffee Board.

Mr. Appadurai highlighted that the collaboration offers startups a unique opportunity to access high-quality packaging solutions without the constraints of minimum order quantities. By utilizing HP's advanced digital printing technologies, startups can benefit from faster time to market, variable data printing and the elimination of unwanted inventory wastage. Additionally, there are no plate or cylinder costs, allowing startups to avoid blocking their working capital. This means they can print as much as they need, exactly when they need it, thereby optimizing their resources and focusing on growth and innovation.

As both organizations work together, they aim to create a nurturing environment that supports the development of groundbreaking ideas and solutions, ultimately contributing to the advancement of the print industry in India.