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Roundtable Discussion: What True 'Partnership' Means

Posted Sep 23, 2026 | Views 1

# Partners

# Partnerships

# Dscoop

# Community

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SUMMARY

Dscoop partners build year-round connections with printers, HP, and one another, creating access to ideas, expertise, and opportunities across the global community. In this roundtable discussion, 4 partner leaders share a candid conversation about what makes those relationships valuable — and what true partnership looks like when everyone has something to share and something to learn.

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CONTENT & TRANSCRIPT

"I've got a question," says Jörg Scheffler of Motioncutter, nodding toward three other leaders of companies that engage year-round with the global Dscoop community. They're all in Ljubljana for Dscoop Edge Slovenia, and have just arrived to this roundtable discussion after spending time connecting in the Solutions Showcase with HP's print ecosystem in the Europe-Middle East-Africa region.

The other three leaders are Andy Rae of Michelman, Byron Nunes of Nobelus, and Reto Huber of Nanovis. All four of their companies are Dscoop partners, bringing specialized expertise and technologies that help print businesses solve problems, improve production, and pursue new opportunities. Just as important, partners bring ideas, education, and thought leadership into the community — sharing what they know while learning directly from the printers and fellow partners who can help shape what comes next.

"What do we think about the word partnership?" Jörg continues. "What does that mean to us each individually?"

That question kicks off an open, thoughtful, 20-minute discussion in which the four Dscoopers all share thoughts, stories, and goals around the concept of industry partnerships. They have a great discussion about the importance of learning from each other, the value of connecting with printers in person as well as online, strategies around demo centers and distribution networks, and more.

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