PageDNA, based in Seattle, WA, USA, helps printers build repeat relational business with web-based storefronts, coupled with job management and reporting tools. Using PageDNA's technology also decreases the need for hand-to-hand interaction on print jobs.

The company, originally founded as a prepress firm, excels at creating custom, scalable solutions to bring the world of print management and distribution into an integrated, easy-to-use interface.

"We help printers build a moat around their customers, so they keep those customers for life," says Steven Enstad, CEO and Owner of PageDNA, in this conversation.