Sign in or Join the community to continue

Marketing Mondays: Attract Your Perfect Audience Online

Posted Oct 08, 2026 | Views 2

# Digital Marketing

# Sales and Marketing

# Social Meida

Share

SUMMARY

Is your content reaching competitors instead of customers? Ilise Benun of Marketing Mentor and Betsy Davis of Sandy Alexander join Chris Hyde to share how content, networking, and outreach work together to attract your ideal audience, including how Betsy's Color Bar podcast helped turn Sandy Alexander's new followers from industry peers into brands.

+ Read More

CONTENT & TRANSCRIPT

Creating great content, launching podcasts, and building a social media presence can keep a marketing team busy. But how much of that activity actually reaches the people most likely to become customers?

In this “Marketing Mondays” conversation, Ilise Benun of The Marketing Mentor joins Betsy Davis, Chief Marketing Officer at Sandy Alexander, to explore how businesses can identify their ideal audiences, understand what those audiences care about, and develop more focused strategies for connecting with them. The discussion addresses a familiar challenge for print businesses: cutting through the noise to reach designers, agencies, brands, and other decision-makers who can benefit from their expertise.

Rather than measuring success primarily through content volume, followers, or other vanity metrics, Ilise and Betsy encourage marketers to think more deliberately about whom they're trying to reach and what meaningful engagement looks like. They explore practical approaches to audience targeting, the challenges of B2B marketing, and ways to make content and outreach more relevant to prospective customers. For Dscoopers, the conversation offers a useful opportunity to reconsider where their marketing time and resources go, how effectively they're reaching the right people, and what they can do to turn more of those connections into business relationships.

+ Read More

Sign in or Join the community

Innovating Print, Together

Watch More

Improve Your Company's Digital Marketing Health

Posted Apr 17, 2024 | Views 273

# Marketing

# Sales and Marketing

# Strategy

Start Your Engines: Mallozzi and Farquharson Talk Sales and Marketing

Posted Feb 09, 2024 | Views 367

# Conference

# Sales and Marketing

Marketing Mondays: Is GEO Coming for You? A Conversation with Richa Pande of HP

Posted Jul 21, 2026 | Views 118

# GEO

# AI Search

# AEO

# Digital Marketing