Jay Menashe and the Value of Experiential Design

Jay Menashe is an impressive blend of creative maverick and business optimizer. As Sr. VP of Sales and Marketing for EDE Corporation, he leads a team that creates personalized experienced for specific vertical markets — trade shows, museums and branded environments.

Why should Dscoopers pay attention to what Jay and EDE are saying and doing? Because how your company prints or designs something should begin with how end users will experience the work.

Take trade-show booths and related materials, for example. Jay believes creativity and experiential design is the most valuable element of those booths, and works with clients to create exhibit spaces that generate impressive traffic and leads.

In this episode of the "Unvarnished" video series, Jay joins Dscoop's Darin Painter and Chris Hyde to talk about the value of experiential design, and why EDE decided to focus its efforts on specific markets.