Explore the Versatility and Value of HP Indigo Inks
This session explores the unique value of HP Indigo technology, focusing on the extensive range of inks available for different presses.
We'll cover everything from achieving 97% of the color spectrum to using specialized inks for high-value applications, including functional inks for enhanced printing effects and special inks for photography.
Leading the way is a person dedicated to helping companies grow and succeed with HP Indigo technology: Álvaro Mantilla, HP Indigo Supplies Category Manager, Americas.
In the session, Álvaro talks to fifth-generation print company leader Ty Koon of Lawton Connect in Orlando, FL, USA, about the value of HP Indigo Inks on his businesses, which include the state-of-the-art microsites Mr. Scratch Off and Mr. Playing Card. Álvaro also talks to creative powerhouse Jim Benedict, marketing director for ENPOINTE, which works with some of the most impactful brands to solve their business problems and drive results.
Join us to ...
- Hear how and why Ty's team relies on silver and scratch-off inks
- Hear Jim describe the value of fluorescent, invisible, white and other inks when reinforcing a client's brand
- Learn how to elevate your printing projects by leveraging the diverse ink options of HP Indigo presses
- Achieve vibrant colors, create special effects and explore high-value applications
- Know what inks are available for each type of HP Indigo press
Let's make sure you're making the most of your printing capabilities. You'll be able to ask any question on your mind about HP Indigo Ink.
Session Leaders
Álvaro Mantilla is HP Indigo Supplies Category Manager, Americas. He has over 25 years' experience in corporate, general management, production, sales and distribution of print equipment and supplies. He has expertise in international business relations, cross-cultural business practices, advertising sales, business development and digital printing.
Ty Koon is an entrepreneur and Co-Owner of Lawton Connect, a commercial printing company satisfying the marketing and printing needs of brand-conscious clients. The fifth-generation business, founded in 1900, is based in Orlando, FL, USA. The Lawton Connect team is constantly evolving to meet and anticipate clients' changing needs, which today include cutting-edge ways to stand out with multi-colored scratch-offs and playing cards. In addition to Lawton Connect, Ty leads the businesses Mr. Scratch Off, Mr. Playing Card and Pinhole Press, a personalized photo book and gift site that enables users to preserve memories with a creative touch.
Jim Benedict handles marketing, accounts and event planning for ENPOINTE (formerly GLS / NEXT Precision Marketing). He's known for his marketing innovation and brand-amplifying creativity, and has worked with some of the world's most impactful brands to solve their business problems and drive results.
