The Link Episode 12 with Betsy Davis

In this episode of The Link, Betsy Davis, Chief Marketing Officer and Executive Vice President of National Sales at Sandy Alexander, joins to explore how the print and marketing industry can attract, inspire, and retain young talent.

With more than 25 years in the industry, Betsy blends creativity, technology, and data to help brands design experiences that connect and perform. She’s also a passionate advocate for mentoring and elevating women in print, encouraging careers that bridge creativity, innovation, and leadership.

Drawing from her Colorbar conversation “Leading Through the Now: Women Shaping the Future of Retail & Hospitality”, Betsy shares what today’s young professionals are really looking for — strong culture, continued learning, and clear career paths. She discusses real-world hiring experiences, the value of cross-generational learning, and how “reverse mentorship” can challenge and inspire everyone involved.

This episode is about leveling up the generations — rethinking workspaces, nurturing curiosity, and moving beyond “the old way” of doing business to create environments where every generation learns, contributes, and thrives.

Join the conversation — whether you’re a business leader looking to engage better the next wave of talent, or a student eager to explore a future at the intersection of creativity, technology, and print. Let’s learn from each other and shape what comes next together.