Marketing Mondays: Turning Warm Leads Into Closed Deals

Your campaigns are working .Warm leads are coming in, but what happens next? Unfortunately , the handoff from marketing to sales is where momentum sometimes stalls. This month's Marketing Mondays tackles the follow-up gap head-on.

In this session, Betsy Davis, Chief Marketing Director at Sandy Alexander, sits down with Emily Yepes of Sandler to dig into the questions every print marketer and sales leader is wrestling with right now:

1. Once marketing delivers a warm lead, how do you train your reps to follow up, say the right things, and actually close the deal?
2. Are other companies pairing sales and marketing differently — leaning on dedicated lead-gen teams rather than asking tenured print sales reps to chase every lead?
3. How are companies putting AI to work the moment a warm lead lands, qualifying and booking meetings so your most experienced reps spend their time where it counts?

Expect a candid, practical conversation — and come ready to jump in. This is built for audience participation, so bring your own follow-up challenges, wins, and questions. The best insights of the hour may come from the audience.