Marketing Mondays: GEO Tools, Tips and Tricks with Chris Minn

Join hosts Chris Hyde and Jenna Wenzel for a conversation with Chris Minn of Digital Ink on Generative Engine Optimization (GEO): what it is, why it matters for print, and practical steps your team can take this quarter to start showing up in AI-generated answers and citations.

Chris will share hands-on tips and tools for:

1. Structuring your website content so AI engines can actually parse and trust it
2. Creating "citable" content — the formats and phrasing large language models are more likely to pull from and reference
3. Extending your GEO strategy across channels (blog, social, case studies, sales enablement) so every piece of content reinforces your authority
4. Practical, low-lift changes printers can implement without a full site rebuild
5. How to think about measurement when "rankings" no longer tell the whole story

Whether you're just starting to think about GEO or already experimenting, this session will give you a clear, actionable starting point — straight from someone who's in the trenches helping print businesses adapt.

Grab your coffee, lunch or snack and join us for this Marketing Mondays session — practical GEO advice built specifically for the print industry.